Product Manager SOPs

This template contains standard operating procedures (SOPs) for product managers. It outlines the purpose, scope, and steps for various product management tasks, including defining and prioritizing product roadmaps, conducting market and user research, and writing clear product requirements. The document also details how to manage stakeholder expectations, collaborate with engineering and design teams, analyze product metrics and KPIs, and handle feature requests and product feedback.

The SOPs provide guidance on running effective product development sprints, launching new products or features, and managing product deprecation and sunsetting. Each SOP includes steps to ensure a structured and efficient process, such as understanding business goals, gathering customer insights, and prioritizing initiatives. The document emphasizes the importance of data-driven decision-making, continuous feedback, and clear communication with stakeholders.

Key aspects of the SOPs include using prioritization frameworks like RICE and MoSCoW, conducting thorough research using methods like user interviews and surveys, and creating detailed product requirement documents (PRDs). The document also highlights the importance of setting clear expectations, aligning with stakeholders, and iterating based on feedback and data analysis. It provides instructions for various product management activities, from initial planning to post-launch analysis.

The SOPs are designed to help product managers work effectively with engineering and design teams, ensuring a shared vision and smooth execution. They also cover how to manage feature requests, communicate decisions to stakeholders, and measure the impact of implemented features. By following these procedures, product managers can improve their efficiency, collaboration, and overall product success.

In conclusion, this document serves as a comprehensive guide for product managers, providing step-by-step instructions and best practices for a wide range of responsibilities. It aims to standardize processes, improve communication, and ensure that product decisions are aligned with business goals and user needs. The SOPs encourage a proactive, data-driven approach to product management, emphasizing continuous improvement and stakeholder alignment.