A/B Tests Roadmap – Preparation & Execution
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The A/B Test Roadmap is a strategic document that guides the design, execution, and analysis of A/B tests in a product or service environment. It helps ensure that A/B tests are aligned with business goals and are structured in a way that produces actionable insights. A well-crafted roadmap provides a clear, step-by-step plan for teams to follow, from the initial hypothesis to the final decision-making process based on test results.
