Competitive Analysis & Strategy Insights

Competitor Analysis Template Documentation

This template helps you analyze and compare competitors across various aspects of their business. It consists of multiple pages designed to capture essential details about competitors, their product features, pricing strategies, and market positioning. The linked structure allows for a holistic view of each competitor and their relative strengths and weaknesses.

Pages Overview
1. Competitor Overview Page:
• Purpose: Provides a general overview of each competitor, capturing key information such as their name, the products they offer, and their pricing structure.
• Key Fields:
• Competitor Name
• Product Line
• Pricing Model (e.g., subscription, one-time payment)
• Market Share/Size
• Key Customers or Audience
2. Feature Comparison Page:
• Purpose: Allows for a detailed comparison of product features across competitors. It highlights which features are strong, which are lacking, and overall product competitiveness.
• Key Fields:
• Feature List (for comparison across competitors)
• Feature Ratings (based on strength or quality)
• Feature Gaps or Missing Elements
• User Feedback on Features
• Formulas: Calculate feature ratings and overall product strength based on the features offered.
3. Pricing Analysis Page:
• Purpose: Focuses on analyzing competitors’ pricing strategies. This page helps determine how competitors price their products and whether they offer good value for money.
• Key Fields:
• Pricing Structure (e.g., monthly, annually, or by feature)
• Price Points for Different Plans
• Price vs. Feature Comparison
• Value for Money (based on pricing relative to features)
• Formulas: Price comparisons, percentage differences between competitor pricing, and value calculations.
4. Market Positioning Page:
• Purpose: Outlines how competitors position themselves in the market, including their target audience, unique selling propositions (USPs), and perceived strengths and weaknesses.
• Key Fields:
• Market Niche
• Unique Selling Proposition (USP)
• Strengths (e.g., superior customer service, innovation)
• Weaknesses (e.g., limited features, high pricing)
• Target Audience and Market Segments
5. Performance Metrics Page:
• Purpose: Tracks key performance metrics for each competitor, providing insights into their business performance and growth.
• Key Fields:
• Sales Data (e.g., monthly, quarterly)
• Customer Reviews and Satisfaction
• Growth Rate (year-over-year or quarter-over-quarter)
• Market Expansion Efforts (new regions, products)
• Competitor Ranking (based on overall performance)
• Formulas: Growth calculations, customer satisfaction averages, and competitor ranking scores based on various metrics.

Key Features of the Template
• Interlinked Pages: Each page is linked to the others, allowing seamless navigation and comprehensive competitor analysis.
• Formulas for Automated Insights: Use built-in formulas to automatically calculate important insights, such as feature ratings, pricing differences, and market positioning scores.
• Holistic View: By linking product features, pricing, and performance metrics, the template gives a complete picture of each competitor’s strengths and weaknesses.

Best Practices
1. Regular Updates: Ensure that the information on competitors is regularly updated, especially for dynamic aspects such as pricing, features, and performance metrics.
2. Comparative Analysis: Use the Feature Comparison and Pricing Analysis pages together to understand how pricing aligns with features offered, ensuring you can spot any gaps in the market.
3. Track Performance Over Time: The Performance Metrics Page should be reviewed periodically to track how competitors’ growth and customer satisfaction evolve.
4. Evaluate Market Positioning: Consider the Market Positioning Page when refining your own strategies, identifying areas where competitors are strong or weak.

This Competitor Analysis Template helps teams systematically compare competitors and gain actionable insights to inform product development, pricing strategies, and market positioning decisions.