User Journey Map - UX & Product
About this template
The User Journey Map Template is designed to help UX designers and teams understand the complete experience a user has with a product or service. By mapping out each step, action, emotion, and identifying pain points, this template enables you to optimize the user experience with actionable insights.
Main Page:
• User Journey Overview: This page provides a high-level view of each step in the user’s journey.
• Columns:
• Step: The step in the journey (e.g., Product Discovery, Checkout).
• User Action: What the user does at each step (e.g., clicks, browses).
• Emotion: Track the user’s emotional state (e.g., Frustrated, Happy, Neutral).
• Pain Points: Issues or obstacles encountered during each step.
• Opportunities: Suggestions for improving the experience at each stage.
Subpage:
• Insights & Recommendations: A detailed breakdown of pain points and opportunities, along with recommended actions for improving the user journey.
This template helps to visualize a user’s entire experience with a product, identify friction points, and create actionable steps to improve the UX.
