Social Media Audit

This template is designed to:
Evaluate your current performance on social media platforms.
Identify strengths and areas for improvement in content, engagement, and strategy.
Set a clear action plan to optimize your social media strategy for better growth and engagement.
📈 Actionable Insights: With this audit, you can make data-driven decisions and take tangible steps to improve your social media marketing efforts.

1. Account Overview

This section tracks all your active social media accounts (e.g., Instagram, Facebook, Twitter/X, TikTok). For each platform, you’ll monitor:
Follower Count & Growth (+/-) – Keeps track of how your followers are increasing or decreasing.
Last Active – Identifies when each account was last active, ensuring consistency.
Notes – Space to jot down platform-specific observations (e.g., inactive accounts, low engagement).

1. Profile Optimization

This section ensures that all your social media profiles are professionally set up and consistent:
Profile Picture – Is it clear and consistent across platforms?
Bio Updated? – Is your bio up-to-date and engaging for visitors?
Link in Bio – Does your link lead to the right page (e.g., website, landing page)?
Branding Consistency – Ensures that logos, colors, and messaging are consistent across all accounts.

1. Audience Insights

Here, you’ll focus on key audience data:
Follower Growth – Measures the percentage increase or decrease in followers.
Demographics – Tracks age, gender, and location of your audience to refine targeting.
Peak Active Times – Pinpoints when your audience is most active so you can post at optimal times.

1. Content Performance

This section evaluates the performance of the content you post:
Top-Performing Post – Identifies which content has performed the best in terms of engagement and reach.
Engagement Rate – Measures how much interaction (likes, comments, shares) your posts get relative to your followers.
Reach & Shares/Saves – Tracks how many people saw your post and how often it was shared or saved.

1. Engagement & Community Management

This section evaluates how well you engage with your audience:
Response Time – Tracks how quickly you respond to comments and DMs.
Comments Replied To – Measures your interaction rate in comments.
DM Response Rate – Tracks the percentage of DMs you respond to.
Brand Mentions – Tracks how often your brand is mentioned across social platforms.

1. Competitor Analysis

Here, you’ll compare your performance with that of competitors:
Competitor Overview – Track their follower count and engagement rates.
Content Types – What types of content are your competitors posting (Reels, Stories, Carousels)?
Strengths & Weaknesses – Identifies what competitors are doing well and where they may be lacking, helping you find opportunities to outpace them.

1. Recommendations & Action Plan

Based on your findings, this section provides:

What’s Working – Highlights successful strategies and content types to continue.
What Needs Improvement – Identifies weaknesses that need to be addressed.
Next Steps – A clear action plan for improvement, including content strategies, engagement tactics, and optimization.