Product Strategy Grid

The Product Strategy Grid template offers a structured approach for businesses to assess and strategize their product offerings relative to competitors. This template divides customer benefits into three key categories: "Must Haves" (essential features customers expect), "Performance" (features where exceeding the competition adds value), and "Delighters" (unexpected features that can significantly enhance customer satisfaction).

The grid helps businesses decide where to invest resources by assigning levels (High, Medium, Low) to these features based on their importance and impact. It includes a comparison with three competitors, allowing businesses to clearly see where they stand and where they can differentiate their products to create a competitive edge. This strategic positioning ensures that the business not only meets but exceeds customer expectations in the most critical areas, driving growth and customer loyalty.