Go-To-Market (GTM) Process
About this template
Help your internal teams to better understand which launches to give the most attention to, what resources a launch requires, what can be expected from each team, how we involve other teams, and which stakeholders to involve.
Share this internally and keep track of the following:
Product become more aware of all their stakeholders and involving them
Product start to negotiate launches with Product Marketing
Product Marketing getting involved early in product development
Launches get more attention by having all stakeholders involved and rallying around them
Better documentation available for internal teams and overall preparation.
