Email A/B Testing Framework

The Email A/B Testing Dashboard template by Naomi West is a comprehensive, user-friendly tool for structuring, managing, and evaluating email marketing A/B tests. It provides a space to set clear hypotheses, track variations, and log real-time performance metrics to assess the effectiveness of different email strategies.

Marketers can document insights, review success criteria, and refine approaches based on outcomes. It’s an ideal central hub for anyone looking to refine email content, subject lines, or design for better engagement and conversion, while creating a space where your entire organization can benefit from your learnings.