Top Marketing Strategy Doc Templates for Marketing Communications Managers

A Marketing Strategy Doc is fundamental for Marketing Communications Managers to design, implement, and monitor marketing strategies. Having a specific template can streamline the planning process, ensuring all aspects of the marketing strategy are consistently considered and aligned with business goals.

Before starting on your own Marketing Strategy Doc, peruse these examples below to simplify the process and ensure a comprehensive approach.

What Should Marketing Strategy Doc Templates Include?

Choosing the right Marketing Strategy Doc template can streamline your planning process and ensure all critical elements are covered. Here’s what to look for in an effective template:

Clear Objectives: The template should start with a section for defining clear, measurable goals. This aligns every activity with your business's overarching objectives.
Target Audience Analysis: It should include a detailed section for analyzing your target demographic. Understanding who your customers are is crucial for effective message tailoring.
Competitive Analysis: A good template will guide you through assessing your competitors, helping you to identify opportunities and threats in the marketplace.
Budget Allocation: Ensure there's a section for budget planning. This will help manage financial resources efficiently and align spending with marketing priorities.

With these components, a Marketing Strategy Doc template can serve as a robust foundation for your marketing efforts, ensuring nothing important is overlooked.

What Should Marketing Strategy Doc Templates Avoid?

Choosing the right Marketing Strategy Doc template is crucial for ensuring effective communication and strategy planning. However, some elements can detract from the template's usefulness.

Overly Complex Structures: Avoid templates that feature too many subsections or complicated frameworks. These can make the document difficult to navigate and use effectively.
Generic Content: Steer clear of templates that include too much generic or filler content. This can limit the ability to customize the document to fit specific marketing strategies and goals.
Irrelevant Metrics: Templates should not include irrelevant metrics or data fields that do not align with your specific marketing objectives. This can lead to confusion and misaligned priorities.

Selecting a template that is streamlined, customizable, and relevant ensures that you can focus on crafting strategies that truly resonate with your target audience and business goals.

1Marketing Project Brief

Streamline your marketing campaigns with our comprehensive "Marketing Project Brief" template, crafted to provide a one-stop solution for planning, execution, and tracking. Organize stakeholders, set clear goals and objectives, define your target audience, and establish a winning communication framework. This robust template also includes a channel strategy, detailed timeline, and key performance indicators (KPIs) to ensure you stay on target throughout your campaign. Customize the template to suit your specific needs and enjoy an organized, efficient, and highly effective marketing campaign that delivers results.

A template preview for Marketing Project Brief

2One-Page Marketing Strategy

The Who We Are template is an essential tool for companies seeking to define and communicate their brand identity. It helps you articulate your brand promise and provides a succinct elevator pitch. The template also allows you to outline your company’s core values and strategic initiatives, creating a roadmap for success. It’s perfect for internal communication or as a foundation for marketing strategies.

A template preview for One-Page Marketing Strategy

3Brand Strategy

Set the foundation for your brand’s identity with this comprehensive Brand Strategy template. Clearly define your brand’s mission and purpose, then move on to establish a brand narrative that aligns with your core values. Additionally, the template aids in setting the tone for product positioning and creating story structures that resonate with your target audience.

4Influencer strategy doc

The Influencer Strategy Doc template provides a framework for planning and executing successful influencer marketing campaigns. It facilitates setting clear objectives, defining goals & metrics, segmenting content, and targeting key influencers. Utilize this comprehensive guide to map out your influencer strategy, driving higher engagement and conversions.

A template preview for Influencer strategy doc

5Go to Market Strategy Doc Template

This template guides you through understanding your product, positioning it, defining your target audience, and analyzing their behaviors. Additionally, it helps you to identify key touchpoints, triggers, and rewards for your target audience. Perfect for ensuring that your product reaches the right audience in the most efficient manner.

A template preview for Go to Market Strategy Doc Template

6Marketing Strategy Workbook

Map out your strategy with steps to walk you through things like...

Positioning Statement

How you differ from competitors

Brand personality

Targets

Competitors

Your value proposition

Objectives

Marketing channels

Marketing programs

Content planning

And as a bonus gain access to our Client Manifestation Prompts!

A template preview for Marketing Strategy Workbook

7Marketing Campaign Planner

The Marketing Campaign Planner template is your comprehensive solution for strategically planning and executing successful marketing campaigns. This versatile tool empowers you to define campaign objectives, allocate budget resources, outline key tasks, and manage timelines with ease. From brainstorming creative concepts to tracking campaign performance metrics, this template provides a centralized hub for managing every aspect of your marketing initiatives. Streamline collaboration, ensure alignment across teams, and drive results-driven marketing strategies with the Marketing Campaign Planner template.

A template preview for Marketing Campaign Planner

8Lean communication strategy

This template supports professionals, teams and companies to create a professional communication strategy with minimal effort. It guides individuals through the processes of selecting their audiences, crafting a message and selecting the right channels and messenger to deliver it.

The process is lean yet optimised, and offers ready made templates and multiple database views for each step. Simply put - it's the easiest way to build a professional and sufficiently comprehensive messaging strategy!

A template preview for Lean communication strategy

9Simple Marketing Organisation & Tracking

Allows for tracking marketing campaigns, to-do lists and core business information. Allows one centralised location for holding all marketing related activities in one place.

A template preview for Simple Marketing Organisation & Tracking

10Brand & Product Messaging Framework

If you want to capture and hold your buyer's attention, you need to address their problems in a way that resonates with them emotionally.

Closing Thoughts

Utilizing these templates streamlines the planning process, allowing you to focus more on creative execution and less on administrative tasks. They ensure consistency in communication and branding across all platforms.

By adopting these templates, you can enhance team collaboration and easily track the effectiveness of different strategies. Start implementing them today to see a noticeable improvement in your marketing efforts.

What is a Value Proposition?

A value proposition refers to the promise of value to be delivered to and recognized by a customer, a fundamental piece of any marketing strategy document.

What is a Customer Persona?

A customer persona is a semi-fictional character that represents a business's ideal customer, based on market research and real data about existing customers.

What is a Conversion Funnel?

A conversion funnel is a model describing the stages a prospect goes through, from initial awareness to the final purchase, used to guide marketing strategies.