Top Creative Brief Templates for Project Coordinators

A Creative Brief is instrumental for Project Coordinators as it outlines the objectives, goals, and vision of a project. By consolidating all necessary project details, it ensures everyone involved is on the same page, potentially reducing misunderstandings and streamlining the project flow. A Creative Brief template in Notion can significantly ease this process by providing a structured framework that can be customized to fit the specific needs of a project, allowing coordinators to save time and focus on execution.

Before you start putting together your own Creative Brief template, considering the varied needs of different projects, take a look at these examples below to simplify the process and inspire your layout.

What Should Creative Brief Templates Include?

Choosing the right Creative Brief Template can streamline project management and enhance communication. Here are key components to look for in an effective template:

Project Objectives: Clearly defined goals and outcomes should be outlined to guide the project's direction and ensure all team members are aligned.
Target Audience: A section dedicated to detailing who the project is intended for, including demographic and psychographic information, helps tailor the project's output.
Key Messages: Identifying the core messages that need to be communicated can ensure consistency across all project deliverables.
Timeline and Milestones: A timeline with key milestones and deadlines is crucial for tracking progress and ensuring the project stays on schedule.

Selecting a template that encompasses these elements will provide a solid foundation for your project, facilitating better outcomes and more efficient team collaboration.

What Should Creative Brief Templates Avoid?

Choosing the right creative brief template is crucial for streamlining your project's initiation phase. However, some elements can complicate or clutter the process rather than streamline it.

Overly Complex Language: Avoid templates that use jargon or overly technical language. They should promote clarity and ease of understanding for all team members.
Excessive Detail: While detail is important, too much can be overwhelming. Opt for templates that allow you to capture essential information without becoming a burden.
Rigid Structure: Flexibility in a creative brief template is key. Avoid templates that don’t allow customization to fit the specific needs of different projects.

Ultimately, the best template is one that balances comprehensiveness with simplicity, ensuring that it aids rather than hinders the creative process.

1Small Design Agency Task Management

This template helps to organise incoming work from the client account management teams into a creative design team at a small design agency. Often there are competing creative deadlines across account management teams which can lead to miss management of task priorities. On this template both the management team and creative team have their own workspace which is connected together, providing a way to manage creative tasks.

A template preview for Small Design Agency Task Management

2Influencer brief

The influencer brief template is your go-to resource for streamlining collaborations with influencers. This template organizes all vital campaign information, such as campaign objectives, content examples, talking points, and deliverables. By providing a clear brief, your team can ensure influencers align with your brand's vision, ultimately leading to more impactful promotions.

3Brand Design Brief

Ugh, tired of design drafts that miss the mark?

You know, the ones that look kinda pretty, but don't really connect with your audience or boost your sales?

Been there, done that. That's why I created this super-simple Brand Design Brief Template.

Think of it as your magic wand for crafting a brand that:
Turns heads with stunning visuals that capture your unique vibe.
Speaks to your ideal customers like they're old friends.
Crushes the competition by standing out from the crowd.
Drives real business results, not just likes and shares.

No more design drama, Just a clear roadmap that helps you and your designer:
Understand your target audience inside-out. Who are they? What makes them tick?
Unleash your creative vision. Playful? Sleek? You name it! ✨
Spot your competitive edge. What are they doing right (and wrong)?
Fuel your designer's imagination. Share visual inspo to spark their creativity.
Align design with your business goals. Let's make it happen!

4Content Deliverables

Devin Reed's Content Deliverables Template is designed to help you effectively plan and track your content deliverables for an entire quarter. This template lets you record the deliverable name, its status, project description, demand, target audience, lift, and ETA. The option to view by status, lift, or ETA gives you the flexibility to manage your content projects in a way that best suits your workflow. Simplify your content planning and stay ahead of your deliverables with this efficient Notion template.

A template preview for Content Deliverables

5Brand Foundations Framework

You can use this visual framework is a tool to help you structure your brand foundations and map out the hierarchy of your brand narrative and supporting messaging. Use it as a reference for a more robust messaging guide, or use it as a template and fill in each block with your actual mission statement, vision statement, and so on.

6Creative Brief

A simple document to help you organize all requirements and information needed to enable smooth collaboration with agencies and freelancers.

7Approving Campaigns/ Briefs with External Agencies

This template efficiently organizes campaign information, including goals, target audience, and key messaging. It features a table for tracking tasks and deliverables, an approvals checklist, and an integrated Calendly booking page for effortless scheduling of review sessions with agencies and internal teams.

A template preview for Approving Campaigns/ Briefs with External Agencies

8Design Brief

A simple document to help you organize all requirements and information needed for effective execution of design projects.

9Content brief

A major bottleneck in content programs is a lack of alignment on content expectations. This content brief template helps all stakeholders — SEOs, writers, and marketing leads — align on things like keyword requirements, brand & audience settings, content structure, visual elements, and more. A well-crafted content brief keeps projects on track, guards against frustrating rewrites, and keeps everyone happy.

10Creative brief

Creative projects have many moving parts. This creative brief lets you gather all the necessary information and materials in one place — goals, deliverables, timeline, budget, and more. Get aligned with internal or external teams to set expectations and move forward with clarity.

Closing Thoughts

Utilizing these templates streamlines project coordination, ensuring clarity and efficiency. They help in aligning team objectives, saving valuable time and resources.

Start implementing these tools today to enhance communication and project outcomes. Their structured format aids in maintaining focus and driving project success.

What is a Deliverables?

Deliverables refer to the final outputs or products that must be delivered to a client at the end of a project, as specified in the creative brief.

What is a Scope Creep?

Scope creep is the term used to describe the gradual expansion of the project scope, involving tasks or revisions not initially outlined in the creative brief.

What is a Stakeholder Alignment?

Stakeholder alignment involves ensuring all parties involved in the project, particularly those who have a stake in its outcome, agree with the goals and details outlined in the creative brief.