Top Content Brief Templates for Marketing Managers

A Content Brief is fundamental for Marketing Managers because it provides a clear, organized framework for content creation, ensuring that all members of a team are aligned with the project's goals, audience, and key messages. Utilizing a Content Brief template through Notion can streamline the briefing process, saving time and enhancing the overall effectiveness of marketing campaigns by making sure each piece of content serves its intended purpose and contributes to the broader marketing strategy.

Before you get started in creating your own Content Brief template, it's beneficial to explore these examples below to facilitate the process and ensure a comprehensive content planning approach.

What Should Content Brief Templates Include?

Choosing the right content brief template can streamline your marketing projects significantly. Here are key components to look for in an effective template:

Clear Objectives: The template should clearly outline the goals of the content. This helps ensure that all team members understand what needs to be achieved.
Target Audience: It should specify who the content is aimed at. Understanding the audience is crucial for tailoring the message appropriately.
Key Messages: Look for templates that highlight the main messages to be communicated. This ensures consistency throughout the content creation process.
Content Specifications: Details about content format, length, and style should be included. This guides the creators in producing content that fits the required criteria.

Selecting a comprehensive template can save time and foster creativity, ensuring all essential elements are covered without stifling the creative process.

What Should Content Brief Templates Avoid?

Choosing the right content brief template is crucial for streamlining your marketing efforts. However, not all components are beneficial. Here are a few elements you should steer clear of:

Overly Complex Structures: Avoid templates that are too intricate. They can confuse rather than clarify, leading to miscommunication within your team.
Undefined Objectives: Ensure the template distinctly outlines the goals. Templates lacking clear objectives can derail the content's focus and effectiveness.
Excessive Detail: While detail is important, too much can stifle creativity. Opt for templates that allow flexibility and creativity to flourish.

Remember, the best templates are those that simplify the process, making it easier to produce consistent and effective content.

1Blog Editorial

The Blog Editorial Template streamlines your content creation process, whether you're a solo blogger or part of a team. With a customizable editorial calendar and collaborative drafting spaces, it ensures seamless planning, execution, and tracking of your blog posts. You can customize the template to fit your workflow.

2Marketing Project Brief

Streamline your marketing campaigns with our comprehensive "Marketing Project Brief" template, crafted to provide a one-stop solution for planning, execution, and tracking. Organize stakeholders, set clear goals and objectives, define your target audience, and establish a winning communication framework. This robust template also includes a channel strategy, detailed timeline, and key performance indicators (KPIs) to ensure you stay on target throughout your campaign. Customize the template to suit your specific needs and enjoy an organized, efficient, and highly effective marketing campaign that delivers results.

A template preview for Marketing Project Brief

3Content Planner

Introducing your hub for all content creation

Take your content game to the next level with the Ultimate Content Planner.
Designed to be your one stop shop for planning every part of your content journey, whether it would be video ideas, scripts, scheduling or anything else.

Some Key Features Include:

Dedicated pages for each platform

Tools and Observations specifically tailored for each platform

Project Planner

Growth Tracker

Content Calendar

Live Follower Count

Goals & Milestones

Brand Identity

Monthly Review

And Much More.

Whether you have never done content creation before or already have thousands of followers, this template will help you streamline the whole process as well as making it less overwhelming and more efficient.

4SEO Content Brief

A content brief sets clear expectations for your writing project upfront, and this template prioritizes clarity, SEO, and audience satisfaction. Along with the free guide, it also contains a pre-filled sample. Happy Writing!

A template preview for SEO Content Brief

5Content Deliverables

Devin Reed's Content Deliverables Template is designed to help you effectively plan and track your content deliverables for an entire quarter. This template lets you record the deliverable name, its status, project description, demand, target audience, lift, and ETA. The option to view by status, lift, or ETA gives you the flexibility to manage your content projects in a way that best suits your workflow. Simplify your content planning and stay ahead of your deliverables with this efficient Notion template.

A template preview for Content Deliverables

6Video Content Strategy Planner

This template provides a clear outline and guide on how to brainstorm and develop video content for social media. It gives a clear path of the process. First, choose a topic, and then from that topic, choose 3 topics. From those sub topics, there are 6 categories of content that can be used to generate content for videos.

A template preview for Video Content Strategy Planner

7Content Planner for Brand

Revolutionize your social media content planning with our dynamic Notion template. Tailored for Instagram, TikTok, YouTube, Twitter, LinkedIn, and more, this versatile template accommodates diverse formats. Streamline your planning process, from brainstorming ideas to scheduling posts, ensuring consistent and engaging content across all platforms.

8ContentOS 2.0

What's included in the ContentOS 2.0🎥

Basic Platform manager

Content Calendar

life progress widget

Video idea

9Content brief

A major bottleneck in content programs is a lack of alignment on content expectations. This content brief template helps all stakeholders — SEOs, writers, and marketing leads — align on things like keyword requirements, brand & audience settings, content structure, visual elements, and more. A well-crafted content brief keeps projects on track, guards against frustrating rewrites, and keeps everyone happy.

10Creative brief

Creative projects have many moving parts. This creative brief lets you gather all the necessary information and materials in one place — goals, deliverables, timeline, budget, and more. Get aligned with internal or external teams to set expectations and move forward with clarity.

Closing Thoughts

Utilizing these templates streamlines your workflow, ensuring consistency and clarity across all marketing campaigns. They save time and foster creativity, allowing you to focus on content quality.

Implementing these templates can significantly enhance team collaboration and communication. By standardizing the briefing process, everyone stays on the same page, reducing misunderstandings and increasing efficiency.

Take action today by adopting these templates into your strategy. They're designed to be flexible and can be customized to fit any project, making them an invaluable tool for any marketing manager.

What is a Content Calendar?

A content calendar is a schedule of when and where to release future content, often used by marketing teams to organize themes and deadlines.

What is Audience Segmentation?

Audience segmentation is the process of dividing a target market into distinct groups of buyers with different needs, characteristics, or behaviors.

What is SEO Targeting?

SEO targeting involves optimizing content with specific keywords and strategies to improve visibility and ranking on search engines.