Top Competitor Analysis Templates

Understanding your competitors is crucial for staying competitive in any market. A thorough Competitor Analysis helps you identify industry trends, recognize strengths and weaknesses in your own strategy, and uncover opportunities for growth. A Competitor Analysis Notion template streamlines this process, providing a structured approach to gather and analyze critical information efficiently.

Before you dive into creating your own Competitor Analysis, take a look at these Notion templates to simplify and enhance your research process. They offer a variety of frameworks and tools designed to give you a comprehensive view of your competitive landscape.

What Should Competitor Analysis Templates Include?

Choosing the right Competitor Analysis Template in Notion can streamline your market research and enhance strategic planning. Here are key components to look for in an effective template:

Market Positioning: This section should help you visualize where each competitor stands in the market, including their strengths and weaknesses.
Product Offerings: A detailed comparison of products or services offered by each competitor, highlighting unique features and pricing strategies.
Marketing Strategies: Insight into the marketing tactics used by competitors, from advertising channels to promotional activities.
Financial Performance: Financial data summaries that provide a snapshot of competitor's revenue streams, profitability, and market share.

With these components, a Competitor Analysis Template can provide a comprehensive overview that aids in making informed business decisions.

What Should Competitor Analysis Templates Avoid?

When selecting a Competitor Analysis template in Notion, it's essential to be aware of certain features that might hinder rather than help. Here are three key components to steer clear of:

Overly Complex Metrics: Templates that include too many detailed metrics can be overwhelming and may detract from focusing on key competitive insights.
Non-Customizable Fields: Avoid templates that don't allow you to modify fields. Flexibility is essential for tailoring the analysis to specific industry needs and questions.
Irrelevant Benchmarking: Ensure the template doesn't force comparisons that are irrelevant to your market. Not all competitors operate under the same conditions or target the same audience.

Choosing the right template involves looking for simplicity, customization, and relevance to your specific competitive landscape, ensuring the tool enhances your strategic decision-making process.

1Competitor Analysis

Make sure your entire company understands your competitive landscape, where you're best in class, and where you still have room for growth. This is very helpful for keeping urgency high.

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A template preview for Competitor Analysis

2SWOT Analysis

The template guides you through a systematic evaluation of Strengths, Weaknesses, Opportunities, and Threats associated with your project or initiative. also aids in the development of effective strategies to accomplish your goals. Through a clear understanding of the internal and external factors affecting your situation or idea, you can build a robust strategic plan that maximizes your strengths, addresses your weaknesses, leverages available opportunities, and mitigates potential threats.

3Competitive Analysis

Track and stay ahead of competitors operating in your market. Edit individual items to add notes, screenshots, etc. about each competitor.

A template preview for Competitive Analysis

4Feature market analysis

Quickly and elegantly identify differences between your product and primary competitors when it comes to features. Always have a sense of the market and where different players are innovating.

This can also help your sales team understand at a glance where they have opportunity to point out your product's unique advantages.

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A template preview for Feature market analysis

5Notion Competitor Monitoring Template

Our Notion Competitor Monitoring Template will allow you to jumpstart your competitive analysis without starting from scratch. This template contains four pages including a SWOT Analysis, a competitor Kanban board, guiding questions, and a 100+ resource database. Stay ahead of your competition and start using competitor insights to your advantage.

A template preview for Notion Competitor Monitoring Template

6Competitor Battlecards

Knowing your competition is one key to success. With this Competitor Battlecards template, you can see the landscape, know your positioning, and set your company up to win.

A template preview for Competitor Battlecards

7Etsy Business Comparative / Competitive Analysis

This template provides a condensed comparative analysis, presenting key data points for a side-by-side evaluation of entities or businesses within the same niche in the context of competitive analysis. Relevant data such as Original Price, Discount, Listing Age, Tags or Keywords, Cancellation Accepted, Ad, Star Seller, Sales, Listings, Reviews, Social Channels, and more have been pre-defined. Items are grouped per Category (or Product) as shops usually sell products of different categories. You may add properties such as Shipping, Custom Order and other info that you may find helpful.

A template preview for Etsy Business Comparative / Competitive Analysis

8Competitive Analysis Template

A competitive analysis is an assessment of our competitor’s products & services to evaluate their strengths and weaknesses in comparison to ours. This template focuses on UX/UI analysis of competitors' products.

A template preview for Competitive Analysis Template

9Notion's sales one-pager: Competitor comparison

Growing sales teams need a lot of content — competitor comparisons, product demos, packets for different use cases, and personas. Instead of a PDF, a Notion page lets you enhance the experience with product GIFs and YouTube links. The built-in formatting structures like columns and headers also make sure that your pages always look beautiful.

A template preview for Notion's sales one-pager: Competitor comparison

10Competitor UX analysis

UX competitive analysis focuses on evaluating and comparing the user experience elements of competitors' products or services, like navigation, information architecture, visual design, content quality, usability, and overall user satisfaction.

In this process, you'll create a list of competitors (check out a competitor page), examine their features compared to yours (feature audit), look at how users interact with their product and what challenges they face (UX analysis), and put together a visual board for inspiration from their design choices (benchmarking).

A template preview for Competitor UX analysis

Closing Thoughts

Utilizing these templates allows for streamlined competitor analysis, enabling you to quickly identify key areas where you can gain a competitive edge. This efficiency saves time and enhances strategic planning.

By adopting these tools, you're not just keeping up with industry standards; you're staying ahead. Implementing these templates into your workflow can lead to significant improvements in market understanding and business growth.

What is a SWOT Analysis?

SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture.

What is a Market Position Map?

A Market Position Map is a visual representation that displays the positioning of competing products or services in the market based on two dimensions, typically price and quality.

What is a Share of Voice (SOV)?

Share of Voice refers to the amount of the market your brand owns compared to your competitors, often measured across advertising, content, or search engine visibility.