Top 8 Strategic Marketing Plan Templates

The Who We Are template is an essential tool for companies seeking to define and communicate their brand identity. It helps you articulate your brand promise and provides a succinct elevator pitch. The template also allows you to outline your company’s core values and strategic initiatives, creating a roadmap for success. It’s perfect for internal communication or as a foundation for marketing strategies.

This template guides you through understanding your product, positioning it, defining your target audience, and analyzing their behaviors. Additionally, it helps you to identify key touchpoints, triggers, and rewards for your target audience. Perfect for ensuring that your product reaches the right audience in the most efficient manner.

Map out your strategy with steps to walk you through things like...

Positioning Statement

How you differ from competitors

Brand personality

Targets

Competitors

Your value proposition

Objectives

Marketing channels

Marketing programs

Content planning

And as a bonus gain access to our Client Manifestation Prompts!

A complete notion template for creating marketing strategies/plans. You don't have to write or brainstorm the whole day to come up with quality and effective strategies.

Just sit with this notion template on your phone or anything and simply follow through the 5 steps.

- Clear profile(s) of your buyer persona(s)

- One or more digital marketing-specific goals

- An inventory of your existing owned, earned, and paid media (and what performs best)

- An audit of your existing owned, earned, and paid media (and what performs best)

- An owned content creation plan or wish list

Instructions:

Marketing Strategy Template Instruction Guide

Introduction: Welcome to the Marketing Strategy Template! This template helps you make effective marketing plans for your business. Follow these steps to use each page:

- Clear Profile(s) of Your Buyer Persona(s):

Start by understanding who your customers are based on their age, gender, job, income, and more.

Fill in the details about your customers, like what they like, what problems they have, and what they want to achieve.

Add more info if needed to really understand your customers.

- One or More Digital Marketing-Specific Goals:

Set clear goals for your digital marketing that match what you want to achieve in your business.

Write down your goals, like getting more people to visit your website, growing your email list, or selling more products.

Make sure your goals are realistic, doable, and have ways to measure how well you're doing.

- An Inventory of Your Existing Owned, Earned, and Paid Media:

Write down all the places where you talk about your business, like your website, social media, and ads you pay for.

Say what's working best for you and what's not so good based on what you've done before.

Use this list to see what you're good at and what needs improving in your marketing.

- An Audit of Your Existing Owned, Earned, and Paid Media:

Look closely at how well each of your marketing places is doing.

Write down what's good, what's bad, and what could be better.

Use what you find to make your marketing better, focusing on the things that work best.

- An Owned Content Creation Plan or Wish List:

Make a plan for what you want to say to your customers and how you'll say it.

Write down what you'll talk about, how you'll do it, and where you'll put it.

Use this plan to make sure you're talking to your customers in the right way and at the right time.

The Marketing Campaign Planner template is your comprehensive solution for strategically planning and executing successful marketing campaigns. This versatile tool empowers you to define campaign objectives, allocate budget resources, outline key tasks, and manage timelines with ease. From brainstorming creative concepts to tracking campaign performance metrics, this template provides a centralized hub for managing every aspect of your marketing initiatives. Streamline collaboration, ensure alignment across teams, and drive results-driven marketing strategies with the Marketing Campaign Planner template.

This simple, aesthetic and minimal business plan allows you to include your logo and brand colors so that you can get a clear view of your branding. It contains several sections:
1. Business details section- business type, model, legal structure, location etc.
2. Business message section - what message do you want to portray?
3. Marketing methods that you'll use to achieve your goals.
4. A simple table that displays your products/services and desired impact on customers.
5. Outline your standard operating procedures/operating systems in the 5th section.
6. Write down the exact steps you'll use to deliver your product/service to customers.

Bonus: Calendar for marking important dates in your business and a milestone tracker!

Our Product Strategy Bundle provides a full spectrum of essential tools for strategic product planning. Templates covering North Star Metric, SWOT Analysis, Ansoff Matrix, Blue Ocean Strategy, Value Proposition Matrix, and Jobs-to-be-Done (JTBD), it simplifies the process of creating a solid product strategy.

It will cover:

🤔 GTM strategy

🔬 Market analysis and opportunity

⚙️ Product attributes

💕 Ideal customer profile

🤑 Pricing and packaging

🎪 Broadway show

🎣 Sales process

💪 Execution

📈 Key deliverables

📝 Launch checklist

It's helped me take 4 SaaS start-ups and corporate ventures to market across fin-tech, fashion-tech and logistics-tech.

A quick, easy way to x10 your GTM efforts ✌🏾