Top 10 Product Strategy Doc Templates for Product Development Managers

A Product Strategy Doc plays a significant role in guiding the development of products, offering a structured approach to planning, executing, and evaluating product strategies. It supports Product Development Managers in aligning product goals with business objectives, ensuring a coherent roadmap toward achieving them. A Product Strategy Doc template can streamline this process, offering a standardized framework that saves time, enhances strategic thinking, and promotes consistency across product initiatives.

Before you start creating your own Product Strategy Doc template, consider exploring these Product Strategy Doc examples below to simplify the process.

What Should Product Strategy Doc Templates Include?

Choosing the right Product Strategy Doc template can significantly streamline your product development process. Here are key components to look for in an effective template:

Market Analysis: This section should provide tools for detailing market trends, customer needs, and competitive landscapes. It's essential for aligning your product with market demands.
Product Vision and Objectives: Ensure the template clearly outlines areas to define the product's long-term vision and short-term objectives. This alignment is crucial for strategic direction.
Roadmap: A good template will include a roadmap section that helps you plot key milestones and deliverables, making it easier to track progress and deadlines.
Metrics for Success: Look for a template that allows you to specify what success looks like with clear metrics. This is vital for measuring the product's performance post-launch.

Ultimately, the right template will not only help in organizing information but also in ensuring that all strategic elements are thoughtfully addressed to guide your product to success.

What Should Product Strategy Doc Templates Avoid?

Choosing the right Product Strategy Doc template is crucial for streamlining your product development process. However, some elements can hinder rather than help. Here are three key components to steer clear of:

Overly Complex Structures: Avoid templates that feature convoluted frameworks which can confuse rather than clarify. Simplicity leads to better understanding and usability.
Irrelevant Sections: Templates should be adaptable but avoid those cluttered with unnecessary sections that don't align with your product's specific needs.
Static Content Fields: Steer clear of templates that don't allow customization of content fields. Flexibility is essential for a template to be useful across different projects and products.

Remember, the best templates are those that provide clarity and flexibility, helping you to focus on crafting a winning strategy rather than wrestling with inappropriate tools.

1Game Design Document

A ready to use template for your next game design document. Containing high level details and detailed document templates such as story, gameplay, technical requirements, and asset.

A template preview for Game Design Document

2Initiative Strategy

Use this template for outlining strategic initiatives, encompassing description, core objectives, strategy, key projects, and timelines. It helps assess the expected impact, allocate necessary resources, and identify risks and dependencies, ensuring a thorough and well-planned execution.

A template preview for Initiative Strategy

3Product prelaunch

This is a sanitized version of the project management template the team at The Futur uses to prelaunch digital products. All of the specific/detailed information has been removed, but feel free to use this structure to manage any team effort that requires coordination.

A template preview for Product prelaunch

4Competitive Positioning Framework

Use this table to quickly compare your brand or company to the competitors in your industry and develop differentiated solution/benefit statements, core differentiators, category(s), and market position. Take a look at incumbents and well-established competitors as well as emerging disruptors and innovators in your space. You might also consider comparing your company to complementary brands—brands your customers may already be loyal to or use in conjunction with your product, such as an integration.

A template preview for Competitive Positioning Framework

5PRD Template: Website Design

This PRD template aids collaboration amongst teams with a clearly outlined work board.

This PRD template helps to ensure that teams are working towards a clearly defined, actionable goal.

This PRD template ensures that there's visibility across the company, to ensure that team managers can keep track of what's being worked on.

A template preview for PRD Template: Website Design

6Product Brief

This product brief is designed to let a PM centralise all information pertaining to a potential or inflight project. It has space for dependancies, stakeholders, goals & success metrics, and even potential solutions.

7Product manager OS

This template helps PMs manage their weekly tasks and projects by ensuring they focus on the right things. It encourages people to ladder up their tasks and projects to core OKRs, and simplifies the process of staying on top of their teams. In short, it makes zooming out to overall goals just as easy as focussing on what needs to get done this week.

A template preview for Product manager OS

8Lean Canvas with a Guide to fill out each section

Create a business plan in under 30 minutes that actually gets read.
Get aligned as a team on your companies biggest risks so you can create a plan to tackle them.

Get started even if you have never used a Lean Canvas before, with a step-by-step guide that helps you fill out each section.

A template preview for Lean Canvas with a Guide to fill out each section

9Planning for product development in Notion

Product development is a complex process that requires careful planning and execution to ensure success. This template allows you to connect your OKRs, projects, and tasks to help you estimate budget requirements and help keep your team on track.

A template preview for Planning for product development in Notion

10Product Strategy: Templates

Our Product Strategy Bundle provides a full spectrum of essential tools for strategic product planning. Templates covering North Star Metric, SWOT Analysis, Ansoff Matrix, Blue Ocean Strategy, Value Proposition Matrix, and Jobs-to-be-Done (JTBD), it simplifies the process of creating a solid product strategy.

A template preview for Product Strategy: Templates

Closing Thoughts

Utilizing these templates streamlines the planning process, ensuring that all critical elements are covered efficiently. This structured approach saves time and enhances team alignment.

By adopting these templates, you can significantly improve your product's market fit and development speed. Don't hesitate to integrate them into your workflow to see immediate benefits.

What is a Feature Roadmap?

A strategic plan that outlines the timeline and stages for the development and release of new features in a product.

What is a Go-to-Market Strategy?

A detailed action plan specifying how a company will launch new products or expand existing ones into a new or existing market.

What is a Value Proposition Canvas?

A tool used to ensure that a product or service is positioned around what the customer values and needs.