Top 10 Marketing Strategy Doc Templates for Product Marketing Managers

A Marketing Strategy Document is foundational for Product Marketing Managers to outline and communicate strategies, goals, and tactics. It assists in ensuring that all marketing efforts are aligned with the brand's vision and business objectives. A structured template can streamline the creation of this document, providing a clear framework that facilitates thoughtful planning and effective decision making.

Before you start developing your own Marketing Strategy Document template, exploring the following options could simplify the process, offering tailored structures and insights tailored to a variety of marketing needs.

What Should Marketing Strategy Doc Templates Include?

Choosing the right Marketing Strategy Doc template can streamline your planning process and ensure all critical elements are covered. Here's what to look for in an effective template:

Market Analysis: This section should provide tools for detailing your market research, competitor analysis, and customer segmentation to guide strategic decisions.
Objectives and Goals: Ensure the template clearly outlines areas to specify short-term and long-term marketing objectives, aligning them with business goals.
Strategic Initiatives: Look for a template that breaks down strategic actions into manageable tasks, including timelines and responsible parties to ensure accountability.
Budget and Resources: A practical template should include a detailed section for budgeting, resource allocation, and ROI projections to keep financials in check.

Selecting a comprehensive template empowers teams to create focused, effective marketing strategies that drive results.

What Should Marketing Strategy Doc Templates Avoid?

Choosing the right Marketing Strategy Doc template is crucial for ensuring that your marketing efforts are streamlined and effective. However, some elements can hinder rather than help your strategy. Here are three key components to steer clear of:

Overly Complex Structures: Avoid templates that feature convoluted layouts or excessive sections. These can complicate the planning process and obscure key strategies.
Generic Content: Steer clear of templates filled with generic, non-customizable content. These can limit your ability to tailor the strategy to your specific market needs and goals.
Irrelevant Metrics: Avoid templates that focus on irrelevant metrics which don't align with your business objectives. This can lead to misdirected efforts and skewed data interpretation.

Selecting a template that avoids these pitfalls will help ensure that your marketing strategy is not only clear and focused but also adaptable to your specific business environment.

1Marketing Project Brief

Streamline your marketing campaigns with our comprehensive "Marketing Project Brief" template, crafted to provide a one-stop solution for planning, execution, and tracking. Organize stakeholders, set clear goals and objectives, define your target audience, and establish a winning communication framework. This robust template also includes a channel strategy, detailed timeline, and key performance indicators (KPIs) to ensure you stay on target throughout your campaign. Customize the template to suit your specific needs and enjoy an organized, efficient, and highly effective marketing campaign that delivers results.

A template preview for Marketing Project Brief

2One-Page Marketing Strategy

The Who We Are template is an essential tool for companies seeking to define and communicate their brand identity. It helps you articulate your brand promise and provides a succinct elevator pitch. The template also allows you to outline your company’s core values and strategic initiatives, creating a roadmap for success. It’s perfect for internal communication or as a foundation for marketing strategies.

A template preview for One-Page Marketing Strategy

3Brand Strategy

Set the foundation for your brand’s identity with this comprehensive Brand Strategy template. Clearly define your brand’s mission and purpose, then move on to establish a brand narrative that aligns with your core values. Additionally, the template aids in setting the tone for product positioning and creating story structures that resonate with your target audience.

4Influencer strategy doc

The Influencer Strategy Doc template provides a framework for planning and executing successful influencer marketing campaigns. It facilitates setting clear objectives, defining goals & metrics, segmenting content, and targeting key influencers. Utilize this comprehensive guide to map out your influencer strategy, driving higher engagement and conversions.

A template preview for Influencer strategy doc

5Go to Market Strategy Doc Template

This template guides you through understanding your product, positioning it, defining your target audience, and analyzing their behaviors. Additionally, it helps you to identify key touchpoints, triggers, and rewards for your target audience. Perfect for ensuring that your product reaches the right audience in the most efficient manner.

A template preview for Go to Market Strategy Doc Template

6Marketing Strategy Workbook

Map out your strategy with steps to walk you through things like...

Positioning Statement

How you differ from competitors

Brand personality

Targets

Competitors

Your value proposition

Objectives

Marketing channels

Marketing programs

Content planning

And as a bonus gain access to our Client Manifestation Prompts!

A template preview for Marketing Strategy Workbook

7Product Launch Tier Framework

Start using a simple framework to help guide you in deciding what to announce and the level of resources and marketing activity to put into the announcement. Understanding the priority of an announcement will help you understand what level of effort and investment you should make in announcing it. Assessing launches against this framework means you'll have a consistent and fair approach to prioritizing announcements.

A template preview for Product Launch Tier Framework

8Marketing Campaign Planner

The Marketing Campaign Planner template is your comprehensive solution for strategically planning and executing successful marketing campaigns. This versatile tool empowers you to define campaign objectives, allocate budget resources, outline key tasks, and manage timelines with ease. From brainstorming creative concepts to tracking campaign performance metrics, this template provides a centralized hub for managing every aspect of your marketing initiatives. Streamline collaboration, ensure alignment across teams, and drive results-driven marketing strategies with the Marketing Campaign Planner template.

A template preview for Marketing Campaign Planner

9Simple Marketing Organisation & Tracking

Allows for tracking marketing campaigns, to-do lists and core business information. Allows one centralised location for holding all marketing related activities in one place.

A template preview for Simple Marketing Organisation & Tracking

10Brand & Product Messaging Framework

If you want to capture and hold your buyer's attention, you need to address their problems in a way that resonates with them emotionally.

Closing Thoughts

Utilizing these templates streamlines the strategic planning process, ensuring that all critical elements are covered efficiently. This leads to a more cohesive and effective marketing strategy.

By adopting these templates, you can save time and focus more on creative aspects of marketing. Don't hesitate to implement them into your workflow to see immediate improvements in your planning and execution phases.

What is a Market Segmentation?

Market Segmentation refers to the process of dividing a broad consumer or business market into sub-groups based on shared characteristics such as demographics, needs, priorities, or behaviors.

What is a Value Proposition?

A Value Proposition is a statement that summarizes why a consumer should buy a product or use a service, explaining the specific benefits they will gain.

What is a Conversion Funnel?

A Conversion Funnel is a model describing the various stages a consumer goes through before completing the desired action, such as purchasing a product or subscribing to a service.