Top 10 Free User Journey Templates

Visualize your user's journey with our user journey map templates. Map out key touchpoints and pain points to better understand your customer's experience and improve their satisfaction.

What Should User Journey Templates Include?

Choosing the right User Journey Template in Notion can streamline how you understand and cater to your user's experience. Here are key components to look for in a template:

Touchpoints: Identify all the points of interaction that a user has with your product. A good template will help you visualize these critical junctures.
User Goals: Each step of the journey should align with the user's objectives. Templates should facilitate outlining these goals clearly at each stage.
Pain Points: Effective templates will guide you to recognize and document potential obstacles or frustrations users might encounter, offering insights into necessary improvements.
Opportunities for Engagement: Look for templates that help pinpoint opportunities to increase user engagement and satisfaction throughout their journey.

Selecting a comprehensive User Journey Template empowers you to create more impactful user experiences by focusing on detailed and structured user interaction analysis.

What Should User Journey Templates Avoid?

Choosing the right User Journey Template in Notion can streamline your project's design process. However, it's important to be aware of certain elements that can hinder rather than help. Here are three key components to steer clear of:

Overly Complex Structures: Templates with too many layers and intricate details can confuse rather than clarify. Opt for simplicity to keep your user journey focused and understandable.
Irrelevant Content Sections: Avoid templates that include unnecessary sections which do not directly contribute to understanding the user's experience. This can detract from the core journey insights.
Static Content Fields: Steer clear of templates that do not allow customization of content fields. Flexibility is essential for tailoring the journey to specific user interactions and goals.

Remember, the best templates are those that provide clarity and adaptability, helping you to effectively map out user experiences without unnecessary complications.

1Customer Onboarding Process Flow

Map out and plan your customer's onboarding journey using this linked Notion workspace to think through every step. From pain points to personas, key milestones and more.

A template preview for Customer Onboarding Process Flow

2Customer journey mapping

Customer journey maps are an essential piece of any marketing or product strategy, but trying to fit all the subtle (and critical) details into a 5x5 grid just isn't viable.

This template lets you leverage Notion's infinite canvas to map richly detailed customer journeys that convert.

You can use it to help you or your team map out:

- Key user journey stages
- Target personas
- Goals & pain points
- Actions & endpoints
- Use cases, touch points
- Key projects & campaigns
- Surveys, targets, KPIs and more.

A template preview for Customer journey mapping

3User Journey Map

Our User Journey Map template offers a detailed approach to understanding your users' experiences. The database allows you to map key stages like activation and onboarding, while tracking actions, touchpoints, emotions, and more. By identifying opportunities and pain points, you can better strategize your user engagement. The embedded Miro board and Figjam file offer visual renditions of the user journey, helping your team gain a comprehensive understanding of your users' interactions with your product or service.

4User Persona Template

This Notion template is designed to help businesses identify their user personas by guiding them through the process of defining their target audience's characteristics, such as demographics, goals, pain points, and behaviors. It provides a structured framework that enables businesses to create accurate and detailed user personas, which can inform their product development, marketing, and customer service strategies.

A template preview for User Persona Template

5Usability testing template

This template is created to help with your usability testing sessions the template includes:

Testing flows & scenarios for each participant
Participant's database
Participant's sessions timeline

I've created this template for a personal project and it helped me a lot, i hope it will help you the same way

A template preview for Usability testing template

6User Persona

A user persona template can help guide the creation of effective user personas by providing a structure to organize and present the data collected during user research, ensuring that key information is included and easy to reference for product development and decision-making.

7User Journey/Experience Map Template

A user experience map is a method of visualizing the entire end-to-end user experience that an average user will go through in order to accomplish a goal. It's product and service-agnostic, so it's used for understanding general human behavior in a larger context.

A template preview for User Journey/Experience Map Template

8Stakeholder Walkthrough Template

A stakeholder walkthrough brings end-users, the product team, and other stakeholders together to evaluate early prototypes, providing actionable recommendations for improvements and building empathy. Early prototypes can range from flowcharts, and paper prototypes to interactive wireframes.

A template preview for Stakeholder Walkthrough Template

9User Persona Dashboard & Profile Template

Seamlessly capture user research, visualize your typical customer, and craft impactful products that leave a lasting impression. Experience the joy of bringing your ideas to life and creating real impact with this user-friendly and enjoyable template. This template helps UX / Product designers who need to create user personas quickly and efficiently, Product managers who want to better understand their target audience, CEOs / Entrepreneurs who need to identify their ideal customer and tailor their marketing efforts accordingly.

10User story board

This user story board template is a simple and useful tool for organizing your workload using the agile technique. With it, you can create user story cards that can be tagged and tracked, allowing you to easily stay on top of your progress and make sure everything is accounted for.

Closing Thoughts

Utilizing these templates streamlines the process of understanding user interactions, making it easier to identify pain points and opportunities. This clarity can significantly enhance your product's user experience.

Start implementing these tools today to gain deeper insights into your user's journey. By doing so, you can optimize your strategies and drive better engagement and conversions.

What is a Touchpoint?

A touchpoint refers to any interaction point between a user and a service, product, or brand during their journey, including both digital and physical engagements.

What is a Pain Point?

A pain point is a specific problem that prospective customers of your business are experiencing as part of their user journey.

What is a Conversion Funnel?

A conversion funnel is a model that represents the stages a customer goes through, from initial awareness to the final purchase, as part of their user journey.