Top 10 Free Product Launch Plan Templates

Get the most out of your launches with Notion's product launch plan. You can customize this template with the right timelines, assets, and metrics to help your team stay aligned and focused on critical milestones with real-time collaboration and visibility.

What Should Product Launch Plan Templates Include?

Choosing the right Product Launch Plan template in Notion can streamline your product's journey from concept to market. Here are key components to look for in a template:

Timeline: The template should include a clear, detailed timeline that outlines each phase of the launch, from initial planning to post-launch reviews.
Resource Allocation: It should detail what resources are needed at each stage, including budget, personnel, and tools, ensuring efficient use of resources.
Marketing Strategy: A section dedicated to marketing approaches, channels, and tools needed to promote the product effectively should be present.
Risk Management: Look for a template that includes risk assessment and mitigation strategies to handle potential challenges during the launch process.

Selecting a comprehensive template empowers teams to focus on execution rather than planning, enhancing overall efficiency and clarity throughout the product launch.

What Should Product Launch Plan Templates Avoid?

Choosing the right template for your product launch is vital to streamline your process and ensure nothing is overlooked. However, some features might do more harm than good. Here are three key components to steer clear of:

Overly Complex Structures: Templates with too many layers and subtasks can confuse and overwhelm. Opt for simplicity to keep your team focused and on track.
Generic Content: Avoid templates that are not adaptable. Each product launch is unique, and the template should allow customization to reflect specific marketing strategies and goals.
Fixed Timelines: Steer clear of templates with pre-set deadlines. Flexibility in scheduling is essential as adjustments may be necessary based on real-time feedback and results.

Remember, the best template is one that serves as a helpful guide while being flexible enough to adapt to the specific needs and dynamics of your project.

1Product Launch Planner

This Planner is a bitesize solution that helps digital product creators like you, launch your products smoothly.

To enable a successful product launch, the template provides:

1. A comprehensive framework to keep you on track
2. Actionable task breakdown where you can start with small efforts and yield big results
3. Dedicated time blocker for focus time and make space for productivity
4. Flexibility around project arrangements
5. Product launch timeline to stay in control of on-going projects

Take control of your creative journey and make the first step towards your next product success today!

A template preview for Product Launch Planner

2Product launch checklist

Product launches are high-stakes and stressful but you can find order within the chaos by using this launch checklist. Easily tag team members, add due dates and send out reminders to facilitate teamwork and easily to check in on goals.

Ditch static spreadsheets and upgrade to this interactive checklist that builds accountability and creates transparency among your team.

A template preview for Product launch checklist

3Product development process

Encourage transparency and consistency by standardizing your product development process. This template will take you from ideation to post-launch analysis, with guidance for each phase.

A template preview for Product development process

4Developer Portal Product Plan

This is a template that you can use to build a plan to create and launch your developer portal! 🚢
The template includes the following views:
1 - “User stories”: a table of “user stories” to implement in the developer portal with their sprint, dates, status, impact, and owner
2 - “Workplan”: a timeline which you can use to track and manage the project

A template preview for Developer Portal Product Plan

5Project Launch Plan

Launching a new project requires precise planning, and our Project Launch Plan template is built to assist with just that. This template helps you set the context for your launch by capturing a high-level summary, launch date, goals, and team information, with an added provision to link to other Notion pages about your product.

It features a structured approach to execution, with clickable database tabs to manage launch deliverables. Moreover, it includes a pre-launch checklist and a launch day run of show to ensure nothing slips through the cracks. After the launch, you can use the Post Mortem section to analyze your project's success. This all-in-one template is a handy tool to plan, execute, and review your project launch effectively.

A template preview for Project Launch Plan

6Product Launch Brief

Use this template to plan and execute every part of your launch with your team, in one, centralized page.

A template preview for Product Launch Brief

7Product prelaunch

This is a sanitized version of the project management template the team at The Futur uses to prelaunch digital products. All of the specific/detailed information has been removed, but feel free to use this structure to manage any team effort that requires coordination.

A template preview for Product prelaunch

8Notion’s projects

At Notion, we use this database to track all product and engineering work. For every project, we include a few key pieces of info to help teams like Legal, Sales, and Marketing understand what’s shipping and why. Customized properties allow us to track status, project descriptions, and launch dates side by side.

Inside each project page, we embed a filtered view of the tasks related to that project, as well as Github and Figma link previews. That way, all our work is truly in one place.

This template is part of a larger — read more about how we use it in .

A template preview for Notion’s projects

9Agile Project Management

What includes in this template?
✅ Task Board: Organize and prioritize tasks using a flexible task board, enabling efficient task management and seamless collaboration.
✅ Sprint Goals: Set sprint goals and track progress using agile methodologies, promoting iterative development and enhancing project agility.
✅ Meeting Booking: Simplify the process of scheduling and managing project meetings with integrated booking functionality, saving time and ensuring effective communication.

A template preview for Agile Project Management

10Producthunt Launch Checklist

Easy overview of the entire launch process from start to finish.

Get the ability to plan better launches and increase revenue

Make your next launch your best launch

A template preview for Producthunt Launch Checklist

Closing Thoughts

Utilizing these templates streamlines the planning process, ensuring that all critical aspects of your launch are covered efficiently. They are designed to save time and enhance organization.

By adopting these tools, you can focus more on the creative and strategic elements of your launch. Start implementing these templates today to experience a smoother, more effective product rollout.

What is a Go-to-Market Strategy?

A plan that outlines how a company will reach customers and achieve a competitive advantage when launching a new product.

What is a Minimum Viable Product (MVP)?

The version of a new product which allows a team to collect the maximum amount of validated learnings about customers with the least effort.

What is a Product Roadmap?

A strategic document that outlines the vision, direction, priorities, and progress of a product over time, aligning stakeholders and informing planning.