Top 10 Free Marketing Strategy Doc Templates

Empower your marketing team with a solid marketing strategy using Notion's marketing strategy doc templates. Develop comprehensive plans, monitor outcomes, and adjust according to data-based insights.

What Should Marketing Strategy Doc Templates Include?

Choosing the right Marketing Strategy Doc Template in Notion can streamline your planning process and ensure all critical aspects of your marketing efforts are covered. Here are key components to look for:

Market Analysis: This section should provide tools for a thorough examination of your market environment, helping you understand trends, competition, and customer segments.
Objectives and Goals: Ensure the template clearly defines areas to list your strategic objectives and measurable goals, aligning them with your overall business targets.
Marketing Tactics: A good template will have a dedicated section for outlining specific marketing actions and channels to leverage for achieving your goals.
Budget and Resources: Look for a template that includes a detailed breakdown of budget allocation and resources, ensuring that financial limits and asset distributions are clear and manageable.

Selecting a comprehensive template empowers you to create a robust and effective marketing strategy, tailored to your business's unique needs and market conditions.

What Should Marketing Strategy Doc Templates Avoid?

When selecting a marketing strategy document template in Notion, it's essential to be aware of certain features that might hinder rather than help. Here are three key components to steer clear of:

Overly Complex Structures: Templates with complicated frameworks can be difficult to navigate and update, leading to decreased usability and effectiveness.
Generic Content: Avoid templates that are filled with vague, non-specific content. These can lead to a lack of focus in your marketing strategy, making it less effective.
Non-Customizable Elements: A good template should allow you to easily modify elements to fit your specific needs. Templates that don't offer this flexibility can restrict your strategy's growth and adaptability.

Choosing the right template involves looking for simplicity, specificity, and customization to ensure it complements your marketing goals effectively.

1Marketing Project Brief

Streamline your marketing campaigns with our comprehensive "Marketing Project Brief" template, crafted to provide a one-stop solution for planning, execution, and tracking. Organize stakeholders, set clear goals and objectives, define your target audience, and establish a winning communication framework. This robust template also includes a channel strategy, detailed timeline, and key performance indicators (KPIs) to ensure you stay on target throughout your campaign. Customize the template to suit your specific needs and enjoy an organized, efficient, and highly effective marketing campaign that delivers results.

A template preview for Marketing Project Brief

2META ADS PLANNER TEMPLATE

The Meta ADS planner allows marketers to create and manage the day-to-day tasks of a successful META ADS account.

The tasks can be managed by one or multiple marketers.

A template preview for META ADS PLANNER TEMPLATE

3One-Page Marketing Strategy

The Who We Are template is an essential tool for companies seeking to define and communicate their brand identity. It helps you articulate your brand promise and provides a succinct elevator pitch. The template also allows you to outline your company’s core values and strategic initiatives, creating a roadmap for success. It’s perfect for internal communication or as a foundation for marketing strategies.

A template preview for One-Page Marketing Strategy

4Influencer strategy doc

The Influencer Strategy Doc template provides a framework for planning and executing successful influencer marketing campaigns. It facilitates setting clear objectives, defining goals & metrics, segmenting content, and targeting key influencers. Utilize this comprehensive guide to map out your influencer strategy, driving higher engagement and conversions.

A template preview for Influencer strategy doc

5Brand Positioning and Messaging 101 (template & exercises)

The template is designed to help marketers, business owners and founders reflect on their company's core benefits, its position in the market and its key messages. This is the ultimate bible of foundational Marketing. If you are unsure where to start with your Marketing, look no further, start here.

6Brand Strategy

Set the foundation for your brand’s identity with this comprehensive Brand Strategy template. Clearly define your brand’s mission and purpose, then move on to establish a brand narrative that aligns with your core values. Additionally, the template aids in setting the tone for product positioning and creating story structures that resonate with your target audience.

7Go to Market Strategy Doc Template

This template guides you through understanding your product, positioning it, defining your target audience, and analyzing their behaviors. Additionally, it helps you to identify key touchpoints, triggers, and rewards for your target audience. Perfect for ensuring that your product reaches the right audience in the most efficient manner.

A template preview for Go to Market Strategy Doc Template

8Marketing Strategy Workbook

Map out your strategy with steps to walk you through things like...

Positioning Statement

How you differ from competitors

Brand personality

Targets

Competitors

Your value proposition

Objectives

Marketing channels

Marketing programs

Content planning

And as a bonus gain access to our Client Manifestation Prompts!

A template preview for Marketing Strategy Workbook

9Marketing Campaign Planner

The Marketing Campaign Planner template is your comprehensive solution for strategically planning and executing successful marketing campaigns. This versatile tool empowers you to define campaign objectives, allocate budget resources, outline key tasks, and manage timelines with ease. From brainstorming creative concepts to tracking campaign performance metrics, this template provides a centralized hub for managing every aspect of your marketing initiatives. Streamline collaboration, ensure alignment across teams, and drive results-driven marketing strategies with the Marketing Campaign Planner template.

A template preview for Marketing Campaign Planner

10Business Plan

This simple, aesthetic and minimal business plan allows you to include your logo and brand colors so that you can get a clear view of your branding. It contains several sections:
1. Business details section- business type, model, legal structure, location etc.
2. Business message section - what message do you want to portray?
3. Marketing methods that you'll use to achieve your goals.
4. A simple table that displays your products/services and desired impact on customers.
5. Outline your standard operating procedures/operating systems in the 5th section.
6. Write down the exact steps you'll use to deliver your product/service to customers.

Bonus: Calendar for marking important dates in your business and a milestone tracker!

Closing Thoughts

Utilizing these templates streamlines your marketing efforts, ensuring consistency and efficiency. They provide a structured approach, allowing you to focus more on strategy execution rather than planning from scratch.

Adopt these tools to enhance team collaboration and transparency. By doing so, you can monitor progress in real-time and make necessary adjustments swiftly, keeping your marketing objectives on track.

What is a Market Segmentation?

Market Segmentation refers to the process of dividing a broad consumer or business market into sub-groups based on shared characteristics such as demographics, needs, priorities, or behaviors.

What is a Value Proposition?

A Value Proposition is a statement that summarizes why a consumer should choose a product or service, highlighting the unique value the product or service provides over its competitors.

What is a Conversion Funnel?

A Conversion Funnel is a model that represents the journey potential customers go through, from the first interaction with a brand to the ultimate goal of conversion, such as a sale or subscription.