Top 10 Free Content Brief Templates

Want to make your content creation more, well, creative? Streamline the process with Notion templates that let you easily collaborate with your team, assign tasks, and track progress -- all in one place.

What Should Content Brief Templates Include?

Choosing the right content brief template in Notion can streamline your content creation process and ensure all necessary details are covered. Here are key components to look for:

Objective: The template should clearly define the purpose of the content. This helps in aligning the content with your marketing goals and target audience.
Target Audience: A section dedicated to detailing who the content is for. Understanding the audience ensures the content is tailored to their needs and interests.
Key Messages: Highlight the main messages or points that need to be communicated. This ensures consistency and clarity in your content's voice and message.
SEO Keywords: An area to list important SEO keywords. This is essential for ensuring the content performs well in search engines and reaches the right viewers.

Selecting a comprehensive template empowers you to produce consistently effective content that resonates with your audience and meets strategic objectives.

What Should Content Brief Templates Avoid?

When selecting a content brief template in Notion, it's essential to be aware of certain features that might hinder rather than help your content planning process. Here are three key components to steer clear of:

Overly Complex Structures: Templates with too many sections or complicated workflows can slow down your content creation process, making it harder to focus on the actual content.
Non-Customizable Fields: Avoid templates that don't allow you to modify fields. Flexibility is key in adapting the template to fit different types of content and requirements.
Excessive Automation: While some automation can be beneficial, too much can make the template rigid and less intuitive. Choose templates that balance automation with user control.

Choosing the right template involves looking for simplicity, flexibility, and a user-friendly interface that complements your workflow, enhancing productivity and content quality.

1Marketing Project Brief

Streamline your marketing campaigns with our comprehensive "Marketing Project Brief" template, crafted to provide a one-stop solution for planning, execution, and tracking. Organize stakeholders, set clear goals and objectives, define your target audience, and establish a winning communication framework. This robust template also includes a channel strategy, detailed timeline, and key performance indicators (KPIs) to ensure you stay on target throughout your campaign. Customize the template to suit your specific needs and enjoy an organized, efficient, and highly effective marketing campaign that delivers results.

A template preview for Marketing Project Brief

2Blog Editorial

The Blog Editorial Template streamlines your content creation process, whether you're a solo blogger or part of a team. With a customizable editorial calendar and collaborative drafting spaces, it ensures seamless planning, execution, and tracking of your blog posts. You can customize the template to fit your workflow.

3Content Planner

Introducing your hub for all content creation

Take your content game to the next level with the Ultimate Content Planner.
Designed to be your one stop shop for planning every part of your content journey, whether it would be video ideas, scripts, scheduling or anything else.

Some Key Features Include:

Dedicated pages for each platform

Tools and Observations specifically tailored for each platform

Project Planner

Growth Tracker

Content Calendar

Live Follower Count

Goals & Milestones

Brand Identity

Monthly Review

And Much More.

Whether you have never done content creation before or already have thousands of followers, this template will help you streamline the whole process as well as making it less overwhelming and more efficient.

4Content Deliverables

Devin Reed's Content Deliverables Template is designed to help you effectively plan and track your content deliverables for an entire quarter. This template lets you record the deliverable name, its status, project description, demand, target audience, lift, and ETA. The option to view by status, lift, or ETA gives you the flexibility to manage your content projects in a way that best suits your workflow. Simplify your content planning and stay ahead of your deliverables with this efficient Notion template.

A template preview for Content Deliverables

5Podcast Recording Checklist

Make sure every podcast recording is perfect

This fully customisable checklist will make sure you remember everything so you can focus on what matters — recording great content.

As a podcaster you know that there are a lot of things to remember before you record an episode and that forgetting just one can cost you not only the recording but hours of time and effort.

This pre-recording checklist is fully customisable in Notion so you can make it your own for your process.

A template preview for Podcast Recording Checklist

6Content Planner for Brand

Revolutionize your social media content planning with our dynamic Notion template. Tailored for Instagram, TikTok, YouTube, Twitter, LinkedIn, and more, this versatile template accommodates diverse formats. Streamline your planning process, from brainstorming ideas to scheduling posts, ensuring consistent and engaging content across all platforms.

7Youtuber OS

Ideas Capture Database:

Capture Ideas On-the-Go: Quickly log new video ideas with titles, descriptions, and categories.

Visual Reference: Include thumbnails for a visual reference to quickly identify and explore potential video concepts.

Notes Database:

Detailed Insights: Record in-depth notes, research findings, and key details for your video concepts.

Link to Ideas: Easily connect notes to the relevant video ideas for a holistic view.

Videos Database:

Efficient Planning: Schedule filming and editing dates, and set publish dates for seamless video production.

Centralized Information: Link videos to associated ideas, notes, and even analytics for comprehensive management.

Tasks Database:

Task Management: Break down video preparation into tasks with due dates, assigned team members, and progress tracking.

Link to Videos: Associate tasks directly with the specific videos they pertain to for clear workflow management.

Revamp your YouTube content creation process with these Notion templates. Streamline idea generation, research, task management, and more. Elevate your efficiency and creativity in every step of your video production journey.

8ContentOS 2.0

What's included in the ContentOS 2.0🎥

Basic Platform manager

Content Calendar

life progress widget

Video idea

9Creative brief

Creative projects have many moving parts. This creative brief lets you gather all the necessary information and materials in one place — goals, deliverables, timeline, budget, and more. Get aligned with internal or external teams to set expectations and move forward with clarity.

10Content brief

A major bottleneck in content programs is a lack of alignment on content expectations. This content brief template helps all stakeholders — SEOs, writers, and marketing leads — align on things like keyword requirements, brand & audience settings, content structure, visual elements, and more. A well-crafted content brief keeps projects on track, guards against frustrating rewrites, and keeps everyone happy.

Closing Thoughts

Utilizing these templates streamlines your content creation process, ensuring consistency and efficiency. They help in organizing thoughts and fostering creativity, making your workflow smoother.

Don't hesitate to adopt these tools into your routine. Each template is designed to be user-friendly and adaptable, fitting perfectly into various content strategies. Start now to see immediate improvements in your content planning and execution.

What is a Content Calendar?

A content calendar is a schedule of when and where to publish upcoming content, typically including details such as the topic, format, and responsible team member.

What is SEO Targeting?

SEO targeting involves identifying and using specific keywords and phrases in content to improve its visibility and ranking on search engines.

What is Audience Persona?

An audience persona is a semi-fictional character that represents a segment of a brand's target market, used to tailor content to meet the specific needs, behaviors, and concerns of different groups.