Top 10 Free Brand Messaging Playbook Templates

Brand Messaging Playbooks are essential for maintaining a consistent and compelling narrative across all your communication channels. They ensure that your brand's voice, tone, and messaging align with your strategic goals and resonate with your target audience. A Brand Messaging Playbooks template in Notion can streamline the process of creating and updating your playbook, making it easier to share with your team and keep everyone on the same page.

Before you get started in creating your own Brand Messaging Playbooks, you should check out these Brand Messaging Playbooks Notion templates below to help make it easier.

What Should Brand Messaging Playbooks Templates Include?

Choosing the right Brand Messaging Playbook template can streamline your marketing efforts and ensure consistency across all communications. Here are key components to look for in a high-quality template:

Core Message Development: This section should help you articulate the central theme of your brand which resonates with your audience.
Target Audience Profiling: A detailed guide to understanding your demographic ensures that the messaging aligns with their preferences and behaviors.
Unique Selling Propositions (USPs): Clearly define what sets your brand apart from competitors, which is vital for crafting compelling messages.
Tone and Voice Guidelines: Consistency in tone and voice is essential for brand recognition; this component should provide clear examples and rules.

Selecting a template that comprehensively covers these aspects will provide a solid foundation for your brand's messaging strategy.

What Should Brand Messaging Playbooks Templates Avoid?

When selecting a Brand Messaging Playbooks template, it's essential to be aware of certain elements that can hinder the effectiveness of your brand's communication. Here are three key components to steer clear of:

Overly Complex Language: Templates that use complicated jargon can alienate your audience. Opt for clarity and simplicity to ensure your message is accessible.
One-Size-Fits-All Approach: Avoid templates that do not allow customization. Your brand is unique, and your messaging should reflect that individuality.
Lack of Visual Elements: Messaging isn't just about words. Templates lacking in visual guidance can fail to capture the full essence of your brand.

Choosing the right template involves more than just filling in the blanks. It's about finding a framework that supports and enhances your brand's voice and values.

1Presentation Assistant w/ AI

Experience a new level of efficiency in presentation preparation with our meticulously crafted Notion template. Seamlessly integrate AI prompts that guide you through content creation, providing valuable insights and enhancing the overall structure of your presentation. Navigate the preparation process effortlessly with a comprehensive checklist included in the template, ensuring no crucial aspect is overlooked. Whether you're a seasoned presenter or just starting, this versatile template empowers you to create engaging and impactful presentations with ease, making your preparation journey both insightful and efficient.

A template preview for Presentation Assistant w/ AI

2Brand Style Guide

A comprehensive branding guide. This template includes your brand's purpose, positioning statement, personality traits, logos, color palette, typography, and tone of voice to create a consistent brand identity, which is crucial for connecting with your target audience.

3Public Brand Guidelines

Streamline your brand's online identity with our Brand Guidelines template, crafted for public visibility. It contains sections for brand identity and visual brand, ensuring your brand's values and aesthetics are clearly and consistently showcased to a global audience.

4Meeting Agenda Template

With this template you can easily create a meeting agenda directly in Notion. It includes meeting data like date & time, attendees and documents to read or prepare before the meeting, the agenda itself with time allocation and names of presenters, and an additional notes section. During the meeting, write down actions to take after the meeting and who is responsible for each action. If you need the agenda on paper, export to PDF and print.

A template preview for Meeting Agenda Template

5Notion's PR & media tracker

As a startup, news coverage about your company can help spread the word and give you an edge over your competition. A crucial part of the public relations process is staying on top of the latest news and the reporters who write it. We developed this PR and media tracker to help your team keep up to date with company news and build out the necessary context. Use this template to track your company's media coverage and consolidate fragmented data in one easily accessible page.

A template preview for Notion's PR & media tracker

6AI Powered All Hands Meeting

This AI-powered All Hands Template helps teams rapidly extract value from their meeting. Firstly, the template provides pre-built Notion AI functionality and secondly provides a functional and clean meeting note template for teams to leverage in their All Hands Meetings.

A template preview for AI Powered All Hands Meeting

7Notion's media kit

Media kits are an important way of making sure your brand is portrayed consistently in the press. Use this template to showcase items such as your logo, product screenshots, office photos, and team portraits.

A template preview for Notion's media kit

8Notion's all hands presentation

The entire Notion team gets together every two weeks to align on goals and celebrate wins. Instead of using Powerpoint or Google Slides, we present every all-hands in a Notion page. That way, we can link to other pages, add embeds, and create an interactive presentation that documents our company's growth.

A template preview for Notion's all hands presentation

9Lean communication strategy

This template supports professionals, teams and companies to create a professional communication strategy with minimal effort. It guides individuals through the processes of selecting their audiences, crafting a message and selecting the right channels and messenger to deliver it.

The process is lean yet optimised, and offers ready made templates and multiple database views for each step. Simply put - it's the easiest way to build a professional and sufficiently comprehensive messaging strategy!

A template preview for Lean communication strategy

10Simple Content Repository

Whether you're...

• Scrambling to find that perfect piece of content from a few months back

• Juggling requests from sales (or anyone else on the team) who need content to help seal the deal

•Trying to figure out what content you might be able to repurpose

This content repository is about to be your new BFF.

Instead of being the content bottleneck (btdt), just pass this along to your team and empower them to search for the content they need. And if they can't find it, they can even pitch in with fresh content ideas, making this a win-win all around.

A template preview for Simple Content Repository

Closing Thoughts

Utilizing these templates streamlines the process of crafting a cohesive brand message. They provide a structured approach, ensuring all critical elements are covered efficiently.

By implementing these tools, you can enhance your brand's consistency and clarity across all marketing channels. Start today to see the transformative impact on your communication strategy.

What is a Brand Voice?

Brand voice refers to the consistent expression and personality a brand adopts in its communications, ensuring distinctiveness and recognition in the market.

What is a Value Proposition?

A value proposition is a clear statement that explains how a product solves customers' problems or improves their situation, delivers specific benefits, and tells the ideal customer why they should buy from this brand and not from the competition.

What is a Messaging Framework?

A messaging framework is a structured representation of how a company communicates its value proposition and brand voice across different channels, ensuring consistency in messaging.