Top 10 Customer Discovery Templates for Sales Engineers

This Ideal Customer Profile template is tailored to support founders in precisely defining their target audience. It provides a structured framework to identify key customer characteristics, behaviors, and preferences, helping founders shape a clear and detailed understanding of their ideal customers.

I've originally built it for myself and then iterated on it when I was working with another company that was looking to explore a new market.

The template includes a set of databases and templates that streamline the market discovery process on the basis of the business model canvas (BMC) used in the LEAN startup methodology.

It provides the basic structures for creating your first business model, planning and executing interviews, and capturing insights to iterate on the business model.

Looking to write better cold emails? Check out this cold email template! Short and straight to the point, this template will help you pitch yourself and your needs effectively. With an SEO-optimized description and tips on how to write effective emails, this document is a must-have for anyone looking to improve their outreach game.

Optimize customer acquisition, retention, and profitability by analyzing the best moment at each stage. The methodology allows you to detect key moments in the experience, reinforce the loyalty of existing users through timely actions, and improve the profitability and reputation of your project by optimizing the user experience.

Do you find yourself struggling to attract new customers to your business? Have you ever wondered how to effectively engage and retain your existing customer base for long-term success? Introducing the Notion Template for the Get/To/Buy Framework – your comprehensive guide to mastering customer acquisition, engagement, and retention strategies with ease and precision.

Holistic framework covering three crucial stages of the customer lifecycle: Get, To, and Buy.

Tailored strategies to attract new customers, engage them effectively, and foster long-term loyalty and repeat purchases.

Real-world examples and case studies showcasing successful acquisition, engagement, and retention campaigns and their outcomes.

Empower your business with a systematic approach to customer lifecycle management, driving sustainable growth and profitability.

Key Benefits (Outcomes)

Acquisition (Get): Implement targeted strategies to attract and acquire new customers, expanding your customer base and increasing market reach.

Engagement (To): Foster meaningful relationships with your customers through effective engagement programs, enhancing brand loyalty and customer satisfaction.

Retention (Buy): Encourage repeat purchases and maximize customer lifetime value by implementing proven retention strategies, driving revenue growth and business sustainability.


What's Inside (Features)

Get (Acquisition): Explore various marketing channels, lead generation tactics, and conversion strategies to attract and acquire new customers.

To (Engagement): Develop customer relationship management (CRM) strategies, engagement programs, and customer experience enhancements to effectively engage and retain customers over time.

Buy (Retention): Implement loyalty programs, upselling/cross-selling strategies, and customer support initiatives to encourage repeat purchases and maximize customer lifetime value.


Ready to take your customer acquisition, engagement, and retention strategies to the next level? Unlock the full potential of your business with the Notion Template for the Get/To/Buy Framework. Don't let customer churn and disengagement hold your business back – equip yourself with the tools and insights needed to build lasting relationships, drive customer loyalty, and achieve sustainable growth. Start optimizing your customer lifecycle management today!

The pivotal metric for the success of a startup lies in honing in on the right customer profile. Inexperienced founders may find it challenging to pinpoint their ideal customer profiles, risking the possibility of losing their direction. This template is designed to assist founders in staying on the right path.

This is a simple CRM for startup I made when I wasn’t able to find anything good online. I was looking for something dead-simple where I could upload recorded calls and filter by timeline so that the engineering team can see when the next demo or proof-of-concept kick-off is, and build the relevant features accordingly. This CRM is best if you’re very early and have a quick iteration process where sales tests hypotheses on discovery calls and engineering builds MVPs based on customers’ needs.

Create customer personas with ease!
Drop interview notes or transcripts, education, experience and other details of your prospective clients inside these templates.
Then have AI generate summaries, pains and gains for you!

When you’re selling something, you have to start from the beginning and understand the problem. Use this template to build a framework for crafting a persuasive sales narrative.

Enhance client communication and project transparency with this all-in-one client portal template. Designed for agencies and freelancers, it allows you to share critical project information in one centralized space. Features include a team contacts section for clear communication, a build progress tracker with status updates and notes, and dedicated sections for discovery, deliverables, and assets.

This template keeps clients in the loop, reducing back-and-forth communication while fostering trust and collaboration. Use it to streamline project management and provide a professional, organized experience for your clients.