Top 10 Creative Brief Templates for Copywriters

A Creative Brief serves as a foundational document for copywriters, outlining the project's goals, target audience, key messages, and more. It ensures that everyone involved has a clear understanding of the project's direction, facilitating more effective and targeted copy. Utilizing a Creative Brief template within Notion can streamline this process, ensuring that all essential information is organized and accessible, saving time and promoting consistency across projects.

Before you embark on crafting your own Creative Brief, take a moment to explore these Creative Brief Notion templates. They're designed to make the process more straightforward, helping you focus on creating impactful content.

What Should Creative Brief Templates Include?

Choosing the right Creative Brief Template can streamline your project's initiation and ensure all creative bases are covered. Here's what to look for in an effective template:

Clear Objectives: The template should clearly outline the project's goals and objectives, ensuring everyone understands the desired outcome from the start.
Target Audience: A section dedicated to defining the target audience will help tailor the creative direction to the right demographic, enhancing the impact of your campaign.
Budget and Timeline: Essential for project management, these components keep the project within financial limits and on schedule.
Deliverables: Clearly listed expected outputs help align the team's efforts and provide a checklist for project completion.

With these components, a Creative Brief Template not only guides the creative process but also aligns it closely with the project's strategic objectives.

What Should Creative Brief Templates Avoid?

Choosing the right creative brief template is crucial for streamlining your project's initiation phase. However, certain elements can complicate rather than simplify your process. Here are three key components to steer clear of:

Overly Complex Language: Avoid templates that use jargon or overly technical language. They can obscure clear communication and are not user-friendly for all team members.
Excessive Detail: While detail is important, overly intricate templates can lead to confusion and paralysis by analysis. Opt for simplicity that encourages clarity and focus.
Rigid Structure: A template that doesn’t allow flexibility can stifle creativity. Choose one that accommodates the unique aspects of each project.

Ultimately, the best creative brief template is one that complements your workflow and enhances communication without adding unnecessary barriers.

1Small Design Agency Task Management

This template helps to organise incoming work from the client account management teams into a creative design team at a small design agency. Often there are competing creative deadlines across account management teams which can lead to miss management of task priorities. On this template both the management team and creative team have their own workspace which is connected together, providing a way to manage creative tasks.

A template preview for Small Design Agency Task Management

2Influencer brief

The influencer brief template is your go-to resource for streamlining collaborations with influencers. This template organizes all vital campaign information, such as campaign objectives, content examples, talking points, and deliverables. By providing a clear brief, your team can ensure influencers align with your brand's vision, ultimately leading to more impactful promotions.

3Brand Design Brief

Ugh, tired of design drafts that miss the mark?

You know, the ones that look kinda pretty, but don't really connect with your audience or boost your sales?

Been there, done that. That's why I created this super-simple Brand Design Brief Template.

Think of it as your magic wand for crafting a brand that:
Turns heads with stunning visuals that capture your unique vibe.
Speaks to your ideal customers like they're old friends.
Crushes the competition by standing out from the crowd.
Drives real business results, not just likes and shares.

No more design drama, Just a clear roadmap that helps you and your designer:
Understand your target audience inside-out. Who are they? What makes them tick?
Unleash your creative vision. Playful? Sleek? You name it! ✨
Spot your competitive edge. What are they doing right (and wrong)?
Fuel your designer's imagination. Share visual inspo to spark their creativity.
Align design with your business goals. Let's make it happen!

4Brand Foundations Framework

You can use this visual framework is a tool to help you structure your brand foundations and map out the hierarchy of your brand narrative and supporting messaging. Use it as a reference for a more robust messaging guide, or use it as a template and fill in each block with your actual mission statement, vision statement, and so on.

5Content Deliverables

Devin Reed's Content Deliverables Template is designed to help you effectively plan and track your content deliverables for an entire quarter. This template lets you record the deliverable name, its status, project description, demand, target audience, lift, and ETA. The option to view by status, lift, or ETA gives you the flexibility to manage your content projects in a way that best suits your workflow. Simplify your content planning and stay ahead of your deliverables with this efficient Notion template.

A template preview for Content Deliverables

6Product and Content Idea Generator

The Idea Generator template revolutionizes the way individuals, teams, and companies generate ideas by providing a systematic and focused approach. It eliminates distractions and shiny object syndrome, allowing users to concentrate on important ideas that truly matter. With this template, users unlock their creative potential, develop innovative solutions tailored to their target market, gain confidence in execution, and explore new perspectives that challenge traditional thinking. By leveraging the Idea Generator, individuals and organizations can optimize their productivity, generate winning ideas, and confidently bring their solutions to life.

A template preview for Product and Content Idea Generator

7Creative Brief

A simple document to help you organize all requirements and information needed to enable smooth collaboration with agencies and freelancers.

8Approving Campaigns/ Briefs with External Agencies

This template efficiently organizes campaign information, including goals, target audience, and key messaging. It features a table for tracking tasks and deliverables, an approvals checklist, and an integrated Calendly booking page for effortless scheduling of review sessions with agencies and internal teams.

A template preview for Approving Campaigns/ Briefs with External Agencies

9Design Brief

A simple document to help you organize all requirements and information needed for effective execution of design projects.

10Creative brief

Creative projects have many moving parts. This creative brief lets you gather all the necessary information and materials in one place — goals, deliverables, timeline, budget, and more. Get aligned with internal or external teams to set expectations and move forward with clarity.

Closing Thoughts

Utilizing these templates streamlines your workflow, ensuring consistency and clarity across all your projects. They help in maintaining a clear vision from start to finish.

By adopting these templates, you not only save time but also enhance the effectiveness of your content. Start implementing them today to see a noticeable improvement in your copywriting projects.

What is a Deliverables?

Deliverables refer to the final outputs that are expected to be provided upon completion of a creative project, as outlined in the creative brief.

What is a Target Audience?

The target audience is the specific group of people a campaign or project is aimed at, as identified in the creative brief.

What is a Unique Selling Proposition (USP)?

A USP is a distinct feature or benefit that sets a product or service apart from its competitors, highlighted within a creative brief to guide messaging.