Top 10 Content Calendar Templates for Product Marketing Managers

For Product Marketing Managers, maintaining a consistent and strategic flow of content is key for engaging customers and positioning products effectively in the market. A Content Calendar template in Notion can streamline the organization and scheduling of this content, enabling more efficient planning, collaboration among team members, and oversight of marketing strategies. Before you start crafting your own Content Calendar template, take a look at these options to simplify the process.

What Should Content Calendar Templates Include?

Choosing the right content calendar template can streamline your marketing efforts and ensure consistent, effective content delivery. Here's what to look for in a top-notch template:

Integrated Workflow Statuses - A good template should include statuses such as "Planning", "In Progress", "Review", and "Published" to track content progression smoothly.
Multi-Channel Planning - Ensure the template supports planning across various platforms (e.g., social media, blogs, email) to maintain a unified content strategy.
Collaboration Features - Look for options that allow multiple team members to contribute, comment, and update in real-time, enhancing teamwork and efficiency.
Analytics and Reporting - A section for tracking performance metrics can help you measure the impact of your content and adjust strategies as needed.

Selecting a comprehensive content calendar template empowers your team to produce targeted, timely, and high-quality content that resonates with your audience.

What Should Content Calendar Templates Avoid?

Choosing the right content calendar template is crucial for streamlining your marketing activities. However, some features can complicate rather than simplify your planning. Here are key elements to steer clear of:

Overly Complex Features: Avoid templates with too many intricate features that are not essential. They can make the template cumbersome and difficult to use.
Non-Customizable Layouts: Templates that do not allow customization can restrict your ability to tailor the calendar to your specific needs and workflows.
Limited Integration Capabilities: Steer clear of templates that cannot integrate with other tools you use. Integration is key for maintaining an efficient workflow.

Selecting a template that avoids these pitfalls will ensure a smoother, more effective management of your content marketing schedule.

1Content Calendar

It can be overwhelming to keep track of all your content ideas and content calendar across platforms like Instagram, YouTube, or LinkedIn. This template will help you plan and track all your content in one place from idea to publish.

2Content calendar

Efficiently orchestrate your content strategy with this all-in-one editorial planner and marketing calendar. Craft and manage your publishing schedule, from blog schedules to video scripts, ensuring every piece aligns with your content roadmap. Use it as a post planner and content organizer to track deliverables across multiple marketing campaigns, with the ability to filter by status, owner, and priority. View everything from a high-level content plan on a calendar to a detailed posting calendar timeline, keeping every launch on track.

3Email/SMS Product Content Calendar

This template can benefit individuals, teams, or companies by providing an efficient and organized way to manage email and SMS product content campaigns. With multiple views, users can easily keep track of campaign progress to schedule and automate emails and messages, and collaborate with team members. This can help streamline the campaign process and increase productivity.

A template preview for Email/SMS Product Content Calendar

4Content Planner

The Notion Content Planner is your go-to tool for optimizing content creation. Track progress with the Content Status Board, ensure consistency using the Posting Schedule, and plan ahead with the Upcoming Content Section. The dynamic Content Calendar/Timeline visualizes your schedule, while the Platforms Database and Tags/Categories Database streamline information for effective content management. A holistic solution, this template empowers content creators with efficiency and strategic planning.

5Blog Editorial Calendar

Use this template to plan and write all your marketing content with a database that lets you track each project’s status, audience, author, reviewer, publish date, and more.

A template preview for Blog Editorial Calendar

6Content Planner

It will help them capture ideas, turn them into tasks. Set objectives for their online presence while being able to monitor the progress of their objectives, they continue to deliver tasks that help achieve those objectives.

7Product Marketing Team

Optimize your product marketing efforts with this Notion template. It's a user-friendly hub for team collaboration, project management, and content strategy. Simplify your project management journey with this straightforward Notion template.

A template preview for Product Marketing Team

8Content Planner

This intuitive workflow system helps you manage your content creation process more efficiently, so that you can focus on producing high-quality content that resonates with your audience.

With our Content Planner's inbox feature, you'll be able to capture and store all of your content ideas in one place, ensuring that you never forget a great concept or angle.

Stay organized and on track with your content creation goals: With our Content Planner's calendar view, you'll be able to visualize your publishing schedule and ensure that you're staying on track with your content goals.

9Basic Content Calendar

Use this content calendar to schedule and track all the content you're putting out — from blog posts to podcasts to tweets. Every item on the calendar is a project, where you can designate the author (or who's assigned), the type of content (article, event, etc.), and its status (scheduled, in progress, complete). Each one is also its own Notion page, where you can stash all related notes, research, multimedia, and do all your writing in one place.

A template preview for Basic Content Calendar

Closing Thoughts

Utilizing these templates streamlines your workflow, ensuring that all product launches and marketing campaigns are meticulously planned and executed. This leads to better organized, more effective marketing strategies.

Start implementing these templates today to see immediate improvements in your team's productivity and coherence. The structured format will help keep everyone on the same page, reducing miscommunications and enhancing overall results.

What is a Content Cadence?

Content cadence refers to the rhythm and frequency at which content is planned, created, and published in a content calendar to maintain consistent engagement with the audience.

What is an Editorial Theme?

An editorial theme is a central topic or idea around which content is developed and scheduled in a content calendar, ensuring thematic consistency and relevance over a period.

What is a Publication Workflow?

A publication workflow is a predefined sequence of steps and approvals that content must go through before it is published, as outlined in a content calendar.