Top 10 Brand Guidelines Templates for Product Marketing Managers

Brand guidelines are a roadmap for maintaining consistency in how a brand looks, feels, and speaks across all platforms and communications. This consistency is key for Product Marketing Managers to ensure the brand is recognizable and resonates with its target audience. A Brand Guidelines Notion template can streamline organizing and sharing these essential brand elements, making it more accessible for teams to stay aligned with the brand's core identity.

Before you get started in creating your own Brand Guidelines template, check out these examples below to make the process easier.

What Should Brand Guidelines Templates Include?

Choosing the right Brand Guidelines Template is crucial for maintaining consistency across your marketing efforts. Here's what to look for in a top-notch template:

Logo Usage - Details on how to use the logo, including acceptable colors, sizing, and spacing to ensure brand recognition is maintained.
Color Palette - A clear presentation of the brand's color scheme, including primary and secondary colors with specific color codes to guarantee consistency.
Typography - Guidelines on the fonts and typography to use in various contexts, which helps in keeping the textual branding uniform.
Imagery Style - Instructions on the types of images, photography styles, and icons that align with the brand's identity.

Selecting a comprehensive template ensures all team members and external partners understand how to represent the brand accurately and professionally.

What Should Brand Guidelines Templates Avoid?

Choosing the right Brand Guidelines template is crucial for maintaining a consistent brand identity. However, certain elements can detract from the template's effectiveness. Here are three key components to avoid:

Overly Complex Layouts: Templates with complicated designs can be difficult to follow and use. Opt for simplicity to ensure that your brand's core elements are easily accessible and understandable.
Generic Color Schemes: Avoid templates that do not allow customization of color schemes. A brand's colors are vital for its recognition, so the template should facilitate easy integration of your specific brand colors.
Fixed Font Choices: Templates that restrict font selection can limit your ability to convey the unique personality of your brand. Choose a template that offers flexibility in font customization.

Selecting a template that avoids these pitfalls will help ensure that your brand guidelines are both effective and reflective of your brand’s unique identity.

1Brand Book

Store and plan your complete brand guidelines in Notion with this handy template 'Brand Book'.

2Brand Guide

Meet the Notion Brand Guide – an editable & shareable page streamlining brand management. Serving as a centralized hub, it meticulously documents all facets of your brand, from logos to multimedia assets, with a standout Asset Library for easy organization.

This user-friendly template adapts seamlessly to the needs of startups, creators, freelancers, and established brands, fostering collaboration by simplifying sharing with team members. Its intuitive navigation ensures quick access to vital details, enabling a focus on building a consistent brand presence.

Beyond visuals, the Notion Brand Guide delves into strategic brand management, empowering teams to articulate the brand story, voice, and values. More than a visual toolkit, it's a comprehensive solution for collaboration and strategic brand alignment. Elevate your brand identity with the Notion Brand Guide – a cohesive, accessible document transforming how you manage and share your brand.

3Brand Assets System

Who is this for?

This template is highly recommended for:

- Graphic Designers
- Brand Managers
- Digital Marketers
- Startups
- Ad Agencies
- Entrepreneurs
- Strategists and relevant

If you are not one of them but still want to use it; well that's great! I would appreciate it.

What does it include?

It is formulated with 6 essential pages & sub-pages, and Inside there are 'Free Resource Links' too.

- 1. Logo Formats
- PNG
- JPG
- SVG
- PDF
- OPEN FILE
- 2. Color system
- Primary Colors
- Resources
- 3. Stationary
- Business Card
- Letterhead

4. Typeface System

5. Imagery

6. Stylescapes

7. Collateral

How to use it?

- The editor (you) needs a [NOTION](https://www.notion.so/) account. Don't worry *It's Free*.
- The editor can duplicate the template and use it in the future. (Please don't sell or share it as your template. I hope you will appreciate my hard work.)
- Once you get access you are *free to explore*.

Where to save all the data?

- Notion is the best place to save and streamline all your data.
- You can [Watch video Tutorials](https://www.youtube.com/channel/UCoSvlWS5XcwaSzIcbuJ-Ysg) to learn.

When will the template expire?

Never. Congrats! you have lifetime access.

4Brand Style Guide

A comprehensive branding guide. This template includes your brand's purpose, positioning statement, personality traits, logos, color palette, typography, and tone of voice to create a consistent brand identity, which is crucial for connecting with your target audience.

5Branding

The Branding Template is your all-in-one solution for crafting a captivating brand identity within Notion. Whether you're a creator, entrepreneur, designer, or digital marketer, this template empowers you to curate, organize, and visualize every aspect of your brand's essence.

6Brand Strategy

Set the foundation for your brand’s identity with this comprehensive Brand Strategy template. Clearly define your brand’s mission and purpose, then move on to establish a brand narrative that aligns with your core values. Additionally, the template aids in setting the tone for product positioning and creating story structures that resonate with your target audience.

7Startup Brand Workbook

By the end of this workbook, you’ll have created a super actionable brand strategy, covering all the essential elements needed to truly stand out from the crowd.

8Brand Guidelines Kit

This comprehensive Brand Guideline template provides a centralized platform to store and organize all your brand assets, colors, typography, logos, and voice & tone guidelines in one place.

9Brand Guidelines

Our Brand Guidelines template is designed to act as a single source of truth for all design-related decisions in your team. Serving both new and experienced designers, it includes sections on typography, templates, themes, icons, native components, and specific brand rules, with each section designed to foster a unified design approach.

By embedding Figma files and GitHub repositories, your team can access and update design assets in real-time, ensuring everyone stays on the same page. This template is not only a tool for organizing your brand's design system but also a platform for collaboration, allowing designers to leave comments, feedback, or questions. Enhance your team's efficiency and reduce duplicative work with this comprehensive Notion template.

10Brand Kit Template - Notion Brand Guidelines Template

This nifty template is your personal brand's multi-tool, neatly organized, and all about celebrating your uniqueness. It's your ultimate branding sidekick for your brand asset, including a personal branding kit!

Closing Thoughts

Utilizing these templates streamlines the branding process, ensuring consistency across all marketing materials. This uniformity strengthens brand recognition and builds customer trust.

Start implementing these guidelines today to save time and enhance your marketing strategy. A cohesive brand presentation can significantly elevate your product's market presence.

What is a Brand Voice?

Brand voice refers to the consistent expression and communication style of a company across all marketing materials and channels, reflecting its values and personality.

What is a Visual Identity?

Visual identity encompasses all the visual elements used by a brand to differentiate itself, including logos, color palettes, typography, and imagery.

What is a Brand Style Guide?

A brand style guide is a comprehensive manual that specifies how all aspects of a brand’s identity should be applied, ensuring consistency and coherence in its representation.