Top 10 Brand Guidelines Templates for Growth Hackers

For growth hackers, Brand Guidelines serve as a foundational roadmap, ensuring consistent brand representation across all platforms and communications. These guidelines help maintain a unified brand identity, which is crucial for building recognition and trust with the target audience. A Brand Guidelines Notion template streamlines the process of creating and managing these rules, making it easier for teams to adhere to brand standards.

Before you get started in creating your own Brand Guidelines template, check out these Brand Guidelines below to help make the process more straightforward.

What Should Brand Guidelines Templates Include?

Choosing the right Brand Guidelines Template is crucial for maintaining consistency and clarity in your brand's messaging and design. Here are key components to look for:

Logo Usage - Details on how to use the logo, including spacing, sizes, and what not to do with the logo.
Color Palette - Specifies the primary and secondary colors with exact color codes to ensure brand consistency across all media.
Typography - Outlines which fonts to use in different contexts, acceptable sizes, and spacing to maintain a uniform brand voice.
Imagery Style - Guidelines on the style and tone of the images that are appropriate for brand materials to ensure they convey the correct message.

Selecting a comprehensive template can significantly streamline your marketing efforts and enhance brand recognition.

What Should Brand Guidelines Templates Avoid?

Choosing the right Brand Guidelines template is crucial for maintaining a consistent brand identity. However, some features can do more harm than good. Here are three key components to steer clear of:

Overly Complex Layouts: Templates with too many intricate design elements can be confusing and detract from the main content. Opt for simplicity to ensure clarity and ease of use.
Generic Fonts and Colors: Avoid templates that do not allow customization of fonts and colors. Your brand needs to stand out, not blend in with basic, widely used styles.
Irrelevant Content Sections: Some templates include unnecessary sections that do not pertain to your brand. Choose a template that is adaptable and only includes relevant sections.

Remember, the best template is one that can be easily adapted to fit your brand's unique voice and style without compromising on professionalism and coherence.

1Brand Book

Store and plan your complete brand guidelines in Notion with this handy template 'Brand Book'.

2Brand Guide

Meet the Notion Brand Guide – an editable & shareable page streamlining brand management. Serving as a centralized hub, it meticulously documents all facets of your brand, from logos to multimedia assets, with a standout Asset Library for easy organization.

This user-friendly template adapts seamlessly to the needs of startups, creators, freelancers, and established brands, fostering collaboration by simplifying sharing with team members. Its intuitive navigation ensures quick access to vital details, enabling a focus on building a consistent brand presence.

Beyond visuals, the Notion Brand Guide delves into strategic brand management, empowering teams to articulate the brand story, voice, and values. More than a visual toolkit, it's a comprehensive solution for collaboration and strategic brand alignment. Elevate your brand identity with the Notion Brand Guide – a cohesive, accessible document transforming how you manage and share your brand.

3Brand Assets System

Who is this for?

This template is highly recommended for:

- Graphic Designers
- Brand Managers
- Digital Marketers
- Startups
- Ad Agencies
- Entrepreneurs
- Strategists and relevant

If you are not one of them but still want to use it; well that's great! I would appreciate it.

What does it include?

It is formulated with 6 essential pages & sub-pages, and Inside there are 'Free Resource Links' too.

- 1. Logo Formats
- PNG
- JPG
- SVG
- PDF
- OPEN FILE
- 2. Color system
- Primary Colors
- Resources
- 3. Stationary
- Business Card
- Letterhead

4. Typeface System

5. Imagery

6. Stylescapes

7. Collateral

How to use it?

- The editor (you) needs a [NOTION](https://www.notion.so/) account. Don't worry *It's Free*.
- The editor can duplicate the template and use it in the future. (Please don't sell or share it as your template. I hope you will appreciate my hard work.)
- Once you get access you are *free to explore*.

Where to save all the data?

- Notion is the best place to save and streamline all your data.
- You can [Watch video Tutorials](https://www.youtube.com/channel/UCoSvlWS5XcwaSzIcbuJ-Ysg) to learn.

When will the template expire?

Never. Congrats! you have lifetime access.

4Brand Style Guide

A comprehensive branding guide. This template includes your brand's purpose, positioning statement, personality traits, logos, color palette, typography, and tone of voice to create a consistent brand identity, which is crucial for connecting with your target audience.

5Branding

The Branding Template is your all-in-one solution for crafting a captivating brand identity within Notion. Whether you're a creator, entrepreneur, designer, or digital marketer, this template empowers you to curate, organize, and visualize every aspect of your brand's essence.

6Startup Brand Workbook

By the end of this workbook, you’ll have created a super actionable brand strategy, covering all the essential elements needed to truly stand out from the crowd.

7Brand Guidelines Kit

This comprehensive Brand Guideline template provides a centralized platform to store and organize all your brand assets, colors, typography, logos, and voice & tone guidelines in one place.

8Brand Guidelines

Our Brand Guidelines template is designed to act as a single source of truth for all design-related decisions in your team. Serving both new and experienced designers, it includes sections on typography, templates, themes, icons, native components, and specific brand rules, with each section designed to foster a unified design approach.

By embedding Figma files and GitHub repositories, your team can access and update design assets in real-time, ensuring everyone stays on the same page. This template is not only a tool for organizing your brand's design system but also a platform for collaboration, allowing designers to leave comments, feedback, or questions. Enhance your team's efficiency and reduce duplicative work with this comprehensive Notion template.

9Brand Kit Template - Notion Brand Guidelines Template

This nifty template is your personal brand's multi-tool, neatly organized, and all about celebrating your uniqueness. It's your ultimate branding sidekick for your brand asset, including a personal branding kit!

10Netflix's branding framework

Former Netflix VP of Product Management uses three simple tools to help define an enduring brand. By combining these tools in one template, you now have everything you need to start crafting the story behind your company.

A template preview for Netflix's branding framework

Closing Thoughts

Utilizing these templates streamlines your marketing efforts and ensures consistency across all channels. This uniformity is crucial for building brand recognition and trust with your audience.

Don't hesitate to implement these tools into your strategy. They are designed to save you time and enhance your brand's visibility, ultimately leading to increased growth and success.

What is a Brand Voice?

Brand voice refers to the consistent expression and communication style of a brand through words and messaging that engages and resonates with its target audience.

What is a Visual Hierarchy?

Visual hierarchy in brand guidelines dictates the arrangement and presentation of visual elements in a design in a way that signifies their importance, influencing the order in which the human eye perceives what it sees.

What is a Brand Persona?

Brand persona is a set of human characteristics attributed to a brand name, intended to resonate with a specific target audience, often detailed in brand guidelines to ensure consistency in personality across communications.