Top 10 Brand Guidelines Templates for Brand Managers

Brand guidelines serve as a roadmap for maintaining consistency and clarity across all marketing and communication efforts. They ensure that a brand's identity is represented accurately, which can build credibility and trust with an audience. A Brand Guidelines template in Notion can streamline the process of organizing and disseminating these crucial elements, making it easier for brand managers to present a unified brand voice and image.

Before you start drafting your own Brand Guidelines, explore these options below to simplify your journey.

What Should Brand Guidelines Templates Include?

Choosing the right Brand Guidelines template is crucial for maintaining consistency across your brand's communications. Here's what to look for in a top-notch template:

Logo Usage - Details on how to use the logo, including acceptable colors, sizes, and spacing to ensure it always looks its best.
Color Palette - A clear presentation of the brand's colors, often with CMYK, RGB, and Hex codes, to guarantee accurate reproduction across different media.
Typography - Guidelines on the specific typefaces and fonts your brand uses, including hierarchies for headings, body text, and captions.
Voice and Tone - Instructions on the brand’s writing style and tone of voice to be used in all communications, ensuring consistency in how the brand feels and sounds.

Selecting a comprehensive template ensures all team members and external partners understand how to present your brand consistently and professionally.

What Should Brand Guidelines Templates Avoid?

Choosing the right Brand Guidelines template is crucial for maintaining the integrity and consistency of your brand. However, some features can do more harm than good. Here are three key components to steer clear of:

Overly Complex Layouts: Templates with too many intricate design elements can distract from the core brand messages. Opt for simplicity to ensure clarity and ease of use.
Generic Fonts and Colors: Avoid templates that do not allow customization of fonts and colors. Your brand's uniqueness should be reflected in these fundamental visual aspects.
Irrelevant Content Sections: Some templates include unnecessary sections that may not pertain to your brand. Choose a template that allows you to easily modify or remove irrelevant content.

Selecting a template that avoids these pitfalls will help ensure that your brand guidelines are both effective and reflective of your brand's unique identity.

1Brand Book

Store and plan your complete brand guidelines in Notion with this handy template 'Brand Book'.

2Brand Guide

Meet the Notion Brand Guide – an editable & shareable page streamlining brand management. Serving as a centralized hub, it meticulously documents all facets of your brand, from logos to multimedia assets, with a standout Asset Library for easy organization.

This user-friendly template adapts seamlessly to the needs of startups, creators, freelancers, and established brands, fostering collaboration by simplifying sharing with team members. Its intuitive navigation ensures quick access to vital details, enabling a focus on building a consistent brand presence.

Beyond visuals, the Notion Brand Guide delves into strategic brand management, empowering teams to articulate the brand story, voice, and values. More than a visual toolkit, it's a comprehensive solution for collaboration and strategic brand alignment. Elevate your brand identity with the Notion Brand Guide – a cohesive, accessible document transforming how you manage and share your brand.

3Brand Assets System

Who is this for?

This template is highly recommended for:

- Graphic Designers
- Brand Managers
- Digital Marketers
- Startups
- Ad Agencies
- Entrepreneurs
- Strategists and relevant

If you are not one of them but still want to use it; well that's great! I would appreciate it.

What does it include?

It is formulated with 6 essential pages & sub-pages, and Inside there are 'Free Resource Links' too.

- 1. Logo Formats
- PNG
- JPG
- SVG
- PDF
- OPEN FILE
- 2. Color system
- Primary Colors
- Resources
- 3. Stationary
- Business Card
- Letterhead

4. Typeface System

5. Imagery

6. Stylescapes

7. Collateral

How to use it?

- The editor (you) needs a [NOTION](https://www.notion.so/) account. Don't worry *It's Free*.
- The editor can duplicate the template and use it in the future. (Please don't sell or share it as your template. I hope you will appreciate my hard work.)
- Once you get access you are *free to explore*.

Where to save all the data?

- Notion is the best place to save and streamline all your data.
- You can [Watch video Tutorials](https://www.youtube.com/channel/UCoSvlWS5XcwaSzIcbuJ-Ysg) to learn.

When will the template expire?

Never. Congrats! you have lifetime access.

4Brand Style Guide

A comprehensive branding guide. This template includes your brand's purpose, positioning statement, personality traits, logos, color palette, typography, and tone of voice to create a consistent brand identity, which is crucial for connecting with your target audience.

5Branding

The Branding Template is your all-in-one solution for crafting a captivating brand identity within Notion. Whether you're a creator, entrepreneur, designer, or digital marketer, this template empowers you to curate, organize, and visualize every aspect of your brand's essence.

6Brand Strategy

Set the foundation for your brand’s identity with this comprehensive Brand Strategy template. Clearly define your brand’s mission and purpose, then move on to establish a brand narrative that aligns with your core values. Additionally, the template aids in setting the tone for product positioning and creating story structures that resonate with your target audience.

7Startup Brand Workbook

By the end of this workbook, you’ll have created a super actionable brand strategy, covering all the essential elements needed to truly stand out from the crowd.

8Brand Guidelines Kit

This comprehensive Brand Guideline template provides a centralized platform to store and organize all your brand assets, colors, typography, logos, and voice & tone guidelines in one place.

9Brand Guidelines

Our Brand Guidelines template is designed to act as a single source of truth for all design-related decisions in your team. Serving both new and experienced designers, it includes sections on typography, templates, themes, icons, native components, and specific brand rules, with each section designed to foster a unified design approach.

By embedding Figma files and GitHub repositories, your team can access and update design assets in real-time, ensuring everyone stays on the same page. This template is not only a tool for organizing your brand's design system but also a platform for collaboration, allowing designers to leave comments, feedback, or questions. Enhance your team's efficiency and reduce duplicative work with this comprehensive Notion template.

10Brand Kit Template - Notion Brand Guidelines Template

This nifty template is your personal brand's multi-tool, neatly organized, and all about celebrating your uniqueness. It's your ultimate branding sidekick for your brand asset, including a personal branding kit!

Closing Thoughts

Utilizing these templates streamlines the brand management process, ensuring consistency across all marketing materials. This uniformity strengthens brand recognition and builds trust with your audience.

Start implementing these guidelines today to see immediate improvements in your brand's coherence and market presence. The ease of use and professional structure provided will save you time and enhance your brand's appeal.

What is a Brand Voice?

Brand voice refers to the consistent expression of a brand through words and the style of communication used across all marketing materials.

What is a Brand Persona?

Brand persona is a character that represents the brand, embodying its values, traits, and the way it communicates, often used to connect on a more personal level with the target audience.

What is Visual Hierarchy?

Visual hierarchy in brand guidelines refers to the arrangement and presentation of visual elements in a design in a way that prioritizes importance, guiding the viewer's eye through the content.