Best Growth Marketing Templates for Product Marketing Managers

Growth Marketing is a data-driven approach that helps Product Marketing Managers identify, test, and refine tactics to grow their user base and market share. A well-crafted Growth Marketing template in Notion can streamline the planning, execution, and analysis of various growth strategies and experiments. This organizational tool saves time and makes the iterative process of growth experimentation more efficient.

Before you embark on creating your own Growth Marketing template, explore the following examples. They are designed to facilitate every step of the growth marketing process, making it more manageable and effective.

What Should Growth Marketing Templates Include?

Choosing the right Growth Marketing template can streamline your strategies and ensure consistent progress tracking. Here are key components to look for:

Comprehensive Dashboard: A central dashboard that provides a quick overview of all marketing activities, KPIs, and campaign results is essential for monitoring performance effectively.
Segmentation Tools: Look for templates that include advanced segmentation capabilities to target different customer groups more accurately and personalize marketing efforts.
Integration Features: Ensure the template can seamlessly integrate with other tools like CRM systems, email marketing software, and analytics platforms to centralize operations.
Scalability: The template should be able to accommodate growing marketing needs and scale with your business without requiring frequent overhauls.

With these components, a Growth Marketing template can transform your product marketing management into a more structured and efficient process.

What Should Growth Marketing Templates Avoid?

Choosing the right growth marketing template is crucial for streamlining your strategies effectively. However, certain features can hinder rather than help. Here's what to look out for:

Overly Complex Metrics: Avoid templates that include too many niche metrics. They can complicate analysis and distract from key performance indicators.
Non-Customizable Elements: Steer clear of templates that don't allow you to modify elements. Flexibility is essential for tailoring strategies that fit your specific market needs.
Generic Content Strategies: Templates that generalize content strategies can be less effective. Opt for those that allow for detailed, targeted content planning specific to your audience.

Remember, the best template is one that simplifies data management and aligns with your marketing objectives, ensuring a clear path to growth.

1Growth Marketing Testing Roadmap

Keeping track of multiple marketing tests can get unwieldily. This template allows you to organize all of them, keeping results top of mind and letting you easily filter to drill down into what you want to find.

A template preview for Growth Marketing Testing Roadmap

2ABM Campaign for SaaS Marketing

Created by Marketing Cake, this ABM Competitor Campaign template provides a complete view to the tasks, teams and timelines required to generate pipeline. Clearly defined deadlines and a wide breadth of tactics make it easy to follow this foolproof recipe. Use this template as a binding agent and get the complete blog post for more details on why campaigns are critical for tastier marketing.

A template preview for ABM Campaign for SaaS Marketing

3The One Page Tracking Plan

You will find in this one tracking plan document the most essential parts of creating a successful measurement plan:

⚫️ List of recommended events
⚫️ Databases for parameters and triggers you will need
⚫️ A Figma template to brainstorm goals, KPIs, etc

A template preview for The One Page Tracking Plan

4Marketing Roadmap

The Marketing Roadmap Template is an essential tool for organizing and visualizing your marketing strategies. Designed to outline key goals, initiatives, and milestones, this template helps marketing teams prioritize tasks and coordinate efforts across diverse media channels such as social, email, content, and paid campaigns. With a structured timeline and progress tracking, it ensures all team members stay aligned on priorities and timelines.

Customizable and user-friendly, the template allows you to assign responsibilities, allocate resources, and manage dependencies effectively. It also includes features for tracking progress and highlighting achievements, serving as both a planning and communication tool for marketing teams. Whether you're launching campaigns or managing long-term strategies, this template keeps your team focused and on track.

A template preview for Marketing Roadmap

5Customer Persona Builder

Uncover Your Dream Customers & Skyrocket Your Marketing with BundlyAI's Persona Builder Template

Stop guessing: This powerful Notion template helps you build laser-focused customer personas and leverage real customer feedback to reimagine your marketing and product development.

What's Inside

Persona Profiles

Craft in-depth profiles of your ideal customers, including demographics, needs, pain points, and preferred communication channels.

Feedback & Insights

Gather and analyze customer feedback, market research, and social media data, linking it directly to relevant personas for actionable insights.

Marketing Magic

Use your personas to personalize campaigns, refine messaging, and tailor product features to specific customer segments.

Data-Driven Decisions

Monitor market trends and competitor strategies to stay ahead of the curve.

Why do you need this

Increase marketing ROI: Target the right audience with laser-precise campaigns.

Boost customer satisfaction: Develop products and services your customers crave.

Optimize product development: Prioritize features that matter most to your market.

Strengthen brand loyalty: Build deeper connections with your ideal customers.

Who is this for?

Business owners and marketing professionals: Whether you're launching a new venture or trying to revitalize an existing one, this template will help you understand your target audience and craft winning marketing strategies.

Brand managers and product developers: Gain deeper insights into your customers' needs and desires to create products and services they'll love.

Market research analysts and consultants: This template provides a structured framework for gathering and analyzing customer data, leading to valuable insights for your clients.

Anyone who wants to improve their marketing ROI and build stronger customer relationships: No matter your industry or experience level, this tool can help you connect with your ideal customers and achieve your business goals.

A template preview for Customer Persona Builder

6Simple Marketing Organisation & Tracking

Allows for tracking marketing campaigns, to-do lists and core business information. Allows one centralised location for holding all marketing related activities in one place.

A template preview for Simple Marketing Organisation & Tracking

7Email Marketing Planner

Stay on top of your email marketing strategy with this email marketing planner.

Crafted for small e-businesses, freelancers, and content creators, this Notion template is the ultimate tool to design, schedule, and optimize your email campaigns.

Seamlessly organize your campaign calendar, plan captivating content, and strategically segment your audience for maximum engagement.

A template preview for Email Marketing Planner

8Growth Experiments Guide

Growth is a new part of the tech industry, without a huge amount of resources online to help you get started.

As I personally struggled with this when growing my career in growth, I thought I’d build this handy template to help the growth practitioners out there get started.

Inside you’ll find the most common growth experiments I’ve run, as well as some tools to help you get started.

Having taken 4 SaaS startups to market using this growth workspace I hope it’ll help you on your growth journey.

Inside you'll find:

A roadmap of the most common experiments I've run

A breakdown of all experiments across the customer journey and pirate metrics

A list of the most commonly used tools to help you x10 your growth strategy

A template preview for Growth Experiments Guide

9The Growth Hub

Helps startups to create and manage a data-driven, statistically sound approach to growth. By using consistent experimentation rules and templates for repeating tasks, and documented prioritisation methodologies, the Growth Hub helps startups to test and learn their way to success. Applicable in startups or scaleups wanting to build a cross-functional squad or 'fail fast' culture.

10SEO growth kit

SEO Growth Kit helps any individual or business organize their website content, optimize their workflow, and level up their SEO skills. This lets them grow their audience, leads, and revenue organically. It’s a complete knowledge base, tutorial, and workbook, full of actionable guidance for all SEO activities.

Closing Thoughts

Utilizing these templates streamlines the strategic planning and execution process, allowing you to focus more on creative aspects of marketing. They ensure consistency and efficiency across campaigns.

Implementing these tools not only saves time but also enhances team collaboration. Start integrating them into your workflow today to see measurable improvements in your marketing efforts.

What is Viral Coefficient?

The viral coefficient is a metric that quantifies the number of new users an existing user generates through referrals, crucial for understanding the potential for exponential growth in user base.

What is A/B Testing?

A/B testing involves comparing two versions of a web page or app to see which one performs better, essential for optimizing marketing strategies and improving conversion rates.

What is Customer Acquisition Cost (CAC)?

Customer Acquisition Cost is the total expense incurred to acquire a new customer, including all marketing and advertising costs, pivotal for evaluating the effectiveness of growth marketing campaigns.