Best Creative Brief Templates for Product Marketing Managers

A Creative Brief forms the foundation of any marketing campaign, serving as a roadmap for Product Marketing Managers. It ensures that all stakeholders have a clear understanding of the project's objectives, target audience, and expected outcomes. A Creative Brief template in Notion can streamline the creation process, organizing campaign details effectively and ensuring consistent communication across teams. Before drafting your own Creative Brief, exploring the templates outlined below can simplify your approach and enhance your project’s clarity and focus.

What Should Creative Brief Templates Include?

Choosing the right Creative Brief Template is crucial for streamlining communication and ensuring all project stakeholders are aligned. Here are key components to look for in an effective template:

Project Objectives: Clearly defines the goals and expected outcomes of the project. This helps keep everyone focused and working towards the same targets.
Target Audience: Details about who the project is aimed at, including demographic and psychographic information. Understanding the audience is essential for effective messaging.
Key Messages: Outlines the core messages that need to be communicated through the project. This ensures consistency in all communications.
Timeline and Milestones: Provides a schedule for when different aspects of the project need to be completed. This helps in tracking progress and ensuring timely delivery.

With these components, a Creative Brief Template can transform chaotic ideas into a structured and successful plan, making it an indispensable tool for any product marketing manager.

What Should Creative Brief Templates Avoid?

Choosing the right creative brief template is crucial for streamlining your project's initiation phase. However, certain elements can complicate or clutter the process rather than streamline it.

Overly Complex Language: Avoid templates that use jargon or overly technical language. Simplicity ensures that all team members, regardless of their expertise level, can understand and contribute effectively.
Excessive Detail: While detail is important, too much can be overwhelming. Opt for templates that strike a balance, providing guidance without becoming prescriptive.
Rigid Structure: Flexibility in a creative brief template is key. Avoid templates that do not allow customization to fit the specific needs and nuances of your project.

Selecting a template that avoids these pitfalls will facilitate a smoother, more efficient project launch, ensuring all team members are aligned and clear on the objectives.

1Small Design Agency Task Management

This template helps to organise incoming work from the client account management teams into a creative design team at a small design agency. Often there are competing creative deadlines across account management teams which can lead to miss management of task priorities. On this template both the management team and creative team have their own workspace which is connected together, providing a way to manage creative tasks.

A template preview for Small Design Agency Task Management

2Influencer brief

The influencer brief template is your go-to resource for streamlining collaborations with influencers. This template organizes all vital campaign information, such as campaign objectives, content examples, talking points, and deliverables. By providing a clear brief, your team can ensure influencers align with your brand's vision, ultimately leading to more impactful promotions.

3Brand Design Brief

Ugh, tired of design drafts that miss the mark?

You know, the ones that look kinda pretty, but don't really connect with your audience or boost your sales?

Been there, done that. That's why I created this super-simple Brand Design Brief Template.

Think of it as your magic wand for crafting a brand that:
Turns heads with stunning visuals that capture your unique vibe.
Speaks to your ideal customers like they're old friends.
Crushes the competition by standing out from the crowd.
Drives real business results, not just likes and shares.

No more design drama, Just a clear roadmap that helps you and your designer:
Understand your target audience inside-out. Who are they? What makes them tick?
Unleash your creative vision. Playful? Sleek? You name it! ✨
Spot your competitive edge. What are they doing right (and wrong)?
Fuel your designer's imagination. Share visual inspo to spark their creativity.
Align design with your business goals. Let's make it happen!

4Brand Foundations Framework

You can use this visual framework is a tool to help you structure your brand foundations and map out the hierarchy of your brand narrative and supporting messaging. Use it as a reference for a more robust messaging guide, or use it as a template and fill in each block with your actual mission statement, vision statement, and so on.

5Content Deliverables

Devin Reed's Content Deliverables Template is designed to help you effectively plan and track your content deliverables for an entire quarter. This template lets you record the deliverable name, its status, project description, demand, target audience, lift, and ETA. The option to view by status, lift, or ETA gives you the flexibility to manage your content projects in a way that best suits your workflow. Simplify your content planning and stay ahead of your deliverables with this efficient Notion template.

A template preview for Content Deliverables

6Product and Content Idea Generator

The Idea Generator template revolutionizes the way individuals, teams, and companies generate ideas by providing a systematic and focused approach. It eliminates distractions and shiny object syndrome, allowing users to concentrate on important ideas that truly matter. With this template, users unlock their creative potential, develop innovative solutions tailored to their target market, gain confidence in execution, and explore new perspectives that challenge traditional thinking. By leveraging the Idea Generator, individuals and organizations can optimize their productivity, generate winning ideas, and confidently bring their solutions to life.

A template preview for Product and Content Idea Generator

7Creative Brief

A simple document to help you organize all requirements and information needed to enable smooth collaboration with agencies and freelancers.

8Approving Campaigns/ Briefs with External Agencies

This template efficiently organizes campaign information, including goals, target audience, and key messaging. It features a table for tracking tasks and deliverables, an approvals checklist, and an integrated Calendly booking page for effortless scheduling of review sessions with agencies and internal teams.

A template preview for Approving Campaigns/ Briefs with External Agencies

9Design Brief

A simple document to help you organize all requirements and information needed for effective execution of design projects.

10Creative brief

Creative projects have many moving parts. This creative brief lets you gather all the necessary information and materials in one place — goals, deliverables, timeline, budget, and more. Get aligned with internal or external teams to set expectations and move forward with clarity.

Closing Thoughts

Utilizing these templates streamlines the planning process, ensuring that all critical elements are covered efficiently. This leads to clearer communication and more effective campaigns.

By adopting these templates, you can significantly reduce time spent on project setup and increase focus on creative execution. Start implementing them today to see the difference in your workflow!

What is a Deliverables?

Deliverables refer to the final outputs or products that are to be delivered to a client at the end of a project, as specified in the creative brief.

What is a Target Audience?

The target audience is the specific group of people identified in the creative brief that the project's messaging and marketing efforts are intended to reach.

What is a Unique Selling Proposition (USP)?

A unique selling proposition is a distinct feature or benefit highlighted in the creative brief that sets a product or service apart from its competitors.