Best Brand Guidelines Templates for UX/UI Designers

Brand guidelines are vital for UX/UI designers as they ensure consistency in design and messaging across all platforms and mediums. They provide a set of standards for the design of applications, websites, and other digital experiences, which is essential for maintaining brand identity and improving user experience. A Brand Guidelines template in Notion can streamline this process by organizing all necessary elements and principles in one accessible place.

Before you begin crafting your own Brand Guidelines template, explore these examples below to simplify the process.

What Should Brand Guidelines Templates Include?

Choosing the right Brand Guidelines Template is crucial for maintaining consistency in your brand's identity. Here are key components to look for in a high-quality template:

Logo Usage: Details on how to use the logo, including acceptable colors, sizes, and spacing around the logo.
Color Palette: A comprehensive list of primary and secondary colors with specific color codes to ensure brand consistency across all media.
Typography: Guidelines on the typefaces to use, including hierarchy and styles for web and print.
Imagery Style: Instructions on the types of images that reflect the brand's ethos, including photography, illustrations, and iconography guidelines.

Selecting a template that comprehensively covers these aspects will help ensure that your brand is represented consistently and professionally across all platforms.

What Should Brand Guidelines Templates Avoid?

Choosing the right Brand Guidelines template is crucial for maintaining a consistent brand identity. However, not all templates are created equal. Here are three key components to steer clear of:

Overly Complex Layouts: Templates with complicated designs can detract from the main content. Opt for simplicity to ensure that your guidelines are easy to follow and implement.
Non-customizable Elements: Avoid templates that don't allow modifications. Your brand is unique, and your guidelines should be able to reflect its specific needs and style.
Irrelevant Content Sections: Some templates include unnecessary sections that may not apply to your brand. Choose a template that allows you to include only the most relevant information.

Selecting a template that avoids these pitfalls will help ensure that your brand guidelines are both effective and reflective of your brand's unique identity.

1Brand Book

Store and plan your complete brand guidelines in Notion with this handy template 'Brand Book'.

2Brand Guide

Meet the Notion Brand Guide – an editable & shareable page streamlining brand management. Serving as a centralized hub, it meticulously documents all facets of your brand, from logos to multimedia assets, with a standout Asset Library for easy organization.

This user-friendly template adapts seamlessly to the needs of startups, creators, freelancers, and established brands, fostering collaboration by simplifying sharing with team members. Its intuitive navigation ensures quick access to vital details, enabling a focus on building a consistent brand presence.

Beyond visuals, the Notion Brand Guide delves into strategic brand management, empowering teams to articulate the brand story, voice, and values. More than a visual toolkit, it's a comprehensive solution for collaboration and strategic brand alignment. Elevate your brand identity with the Notion Brand Guide – a cohesive, accessible document transforming how you manage and share your brand.

3Brand Assets System

Who is this for?

This template is highly recommended for:

- Graphic Designers
- Brand Managers
- Digital Marketers
- Startups
- Ad Agencies
- Entrepreneurs
- Strategists and relevant

If you are not one of them but still want to use it; well that's great! I would appreciate it.

What does it include?

It is formulated with 6 essential pages & sub-pages, and Inside there are 'Free Resource Links' too.

- 1. Logo Formats
- PNG
- JPG
- SVG
- PDF
- OPEN FILE
- 2. Color system
- Primary Colors
- Resources
- 3. Stationary
- Business Card
- Letterhead

4. Typeface System

5. Imagery

6. Stylescapes

7. Collateral

How to use it?

- The editor (you) needs a [NOTION](https://www.notion.so/) account. Don't worry *It's Free*.
- The editor can duplicate the template and use it in the future. (Please don't sell or share it as your template. I hope you will appreciate my hard work.)
- Once you get access you are *free to explore*.

Where to save all the data?

- Notion is the best place to save and streamline all your data.
- You can [Watch video Tutorials](https://www.youtube.com/channel/UCoSvlWS5XcwaSzIcbuJ-Ysg) to learn.

When will the template expire?

Never. Congrats! you have lifetime access.

4Brand Style Guide

A comprehensive branding guide. This template includes your brand's purpose, positioning statement, personality traits, logos, color palette, typography, and tone of voice to create a consistent brand identity, which is crucial for connecting with your target audience.

5Branding

The Branding Template is your all-in-one solution for crafting a captivating brand identity within Notion. Whether you're a creator, entrepreneur, designer, or digital marketer, this template empowers you to curate, organize, and visualize every aspect of your brand's essence.

6Fonts

The template includes different aspects of a font that makes it unique. The font database is structured in a way for you to filter out the font that you want for the current project that you are working on.

Filtering tags provided are, - pricing, tags, font casing, font type, font axis, font variations, font variation types, view/download link , a special note

7Startup Brand Workbook

By the end of this workbook, you’ll have created a super actionable brand strategy, covering all the essential elements needed to truly stand out from the crowd.

8Brand Guidelines Kit

This comprehensive Brand Guideline template provides a centralized platform to store and organize all your brand assets, colors, typography, logos, and voice & tone guidelines in one place.

9Brand Guidelines

Our Brand Guidelines template is designed to act as a single source of truth for all design-related decisions in your team. Serving both new and experienced designers, it includes sections on typography, templates, themes, icons, native components, and specific brand rules, with each section designed to foster a unified design approach.

By embedding Figma files and GitHub repositories, your team can access and update design assets in real-time, ensuring everyone stays on the same page. This template is not only a tool for organizing your brand's design system but also a platform for collaboration, allowing designers to leave comments, feedback, or questions. Enhance your team's efficiency and reduce duplicative work with this comprehensive Notion template.

10Brand Kit Template - Notion Brand Guidelines Template

This nifty template is your personal brand's multi-tool, neatly organized, and all about celebrating your uniqueness. It's your ultimate branding sidekick for your brand asset, including a personal branding kit!

Closing Thoughts

Utilizing these templates streamlines the design process, ensuring consistency across all user interfaces. This uniformity enhances user experience and strengthens brand identity.

Start implementing these tools today to save time and avoid the common pitfalls of design inconsistencies. Your projects will benefit from the professional coherence that these templates provide.

What is a Brand Voice?

Brand voice refers to the consistent expression and communication style of a brand through words and messaging that aligns with its identity and values.

What is a Visual Hierarchy?

Visual hierarchy in brand guidelines dictates the arrangement and presentation of visual elements to emphasize importance and guide the viewer's attention in brand-related materials.

What is a Style Guide?

A style guide is a comprehensive manual that details the visual and textual elements of a brand, including logos, color palettes, typography, and usage rules to ensure consistency across all media.