Best Brand Guidelines Templates for Graphic Designers

For graphic designers, brand guidelines serve as a blueprint for the visual presentation and consistency of a brand across various platforms. These guidelines streamline the design process, ensuring that all branding elements like logos, typography, and color schemes are used correctly and consistently. A Brand Guidelines Notion template can significantly simplify this alignment, by keeping all branding assets and rules in one accessible, organized location.

Before diving into creating your own Brand Guidelines template, exploring these notable examples could streamline your process and inspire your structure.

What Should Brand Guidelines Templates Include?

Choosing the right Brand Guidelines template is crucial for maintaining consistency in your brand's identity. Here are key components to look for in a high-quality template:

Logo Usage: The template should clearly outline how to use the logo, including acceptable sizes, colors, and spacing around the logo.
Color Palette: It must provide details on the brand's primary and secondary colors with specific color codes to ensure consistency across all media.
Typography: Guidelines on the typefaces to use, including weights and styles, help maintain a uniform brand voice and readability.
Imagery Style: Instructions on the types of images that reflect the brand's ethos can guide creators in choosing visuals that align with the brand narrative.

Selecting a comprehensive template empowers your team to represent your brand consistently and professionally across all platforms.

What Should Brand Guidelines Templates Avoid?

Choosing the right Brand Guidelines template is crucial for maintaining a consistent brand identity. However, not all templates are created equal. Here are a few key components to steer clear of:

Overly Complex Layouts: Avoid templates that feature complicated designs which can distract from the core brand elements. Simplicity in layout helps in maintaining focus.
Generic Fonts and Colors: Templates that do not offer customization options for fonts and colors can dilute your brand's uniqueness. Ensure the template allows for brand-specific adaptations.
Irrelevant Content Sections: Some templates include unnecessary sections that do not pertain to your brand. Opt for a template that is adaptable and only includes relevant sections.

Selecting a template that avoids these pitfalls will ensure your brand guidelines are both effective and reflective of your brand's unique identity.

1Brand Book

Store and plan your complete brand guidelines in Notion with this handy template 'Brand Book'.

2Brand Guide

Meet the Notion Brand Guide – an editable & shareable page streamlining brand management. Serving as a centralized hub, it meticulously documents all facets of your brand, from logos to multimedia assets, with a standout Asset Library for easy organization.

This user-friendly template adapts seamlessly to the needs of startups, creators, freelancers, and established brands, fostering collaboration by simplifying sharing with team members. Its intuitive navigation ensures quick access to vital details, enabling a focus on building a consistent brand presence.

Beyond visuals, the Notion Brand Guide delves into strategic brand management, empowering teams to articulate the brand story, voice, and values. More than a visual toolkit, it's a comprehensive solution for collaboration and strategic brand alignment. Elevate your brand identity with the Notion Brand Guide – a cohesive, accessible document transforming how you manage and share your brand.

3Brand Assets System

Who is this for?

This template is highly recommended for:

- Graphic Designers
- Brand Managers
- Digital Marketers
- Startups
- Ad Agencies
- Entrepreneurs
- Strategists and relevant

If you are not one of them but still want to use it; well that's great! I would appreciate it.

What does it include?

It is formulated with 6 essential pages & sub-pages, and Inside there are 'Free Resource Links' too.

- 1. Logo Formats
- PNG
- JPG
- SVG
- PDF
- OPEN FILE
- 2. Color system
- Primary Colors
- Resources
- 3. Stationary
- Business Card
- Letterhead

4. Typeface System

5. Imagery

6. Stylescapes

7. Collateral

How to use it?

- The editor (you) needs a [NOTION](https://www.notion.so/) account. Don't worry *It's Free*.
- The editor can duplicate the template and use it in the future. (Please don't sell or share it as your template. I hope you will appreciate my hard work.)
- Once you get access you are *free to explore*.

Where to save all the data?

- Notion is the best place to save and streamline all your data.
- You can [Watch video Tutorials](https://www.youtube.com/channel/UCoSvlWS5XcwaSzIcbuJ-Ysg) to learn.

When will the template expire?

Never. Congrats! you have lifetime access.

4Brand Style Guide

A comprehensive branding guide. This template includes your brand's purpose, positioning statement, personality traits, logos, color palette, typography, and tone of voice to create a consistent brand identity, which is crucial for connecting with your target audience.

5Branding

The Branding Template is your all-in-one solution for crafting a captivating brand identity within Notion. Whether you're a creator, entrepreneur, designer, or digital marketer, this template empowers you to curate, organize, and visualize every aspect of your brand's essence.

6Startup Brand Workbook

By the end of this workbook, you’ll have created a super actionable brand strategy, covering all the essential elements needed to truly stand out from the crowd.

7Brand Guidelines Kit

This comprehensive Brand Guideline template provides a centralized platform to store and organize all your brand assets, colors, typography, logos, and voice & tone guidelines in one place.

8Brand Guidelines

Our Brand Guidelines Template offers a dynamic, easy-to-use solution for managing your brand's identity. Stay organized, maintain consistency, and improve communication across your team.

9Brand Guidelines

Our Brand Guidelines template is designed to act as a single source of truth for all design-related decisions in your team. Serving both new and experienced designers, it includes sections on typography, templates, themes, icons, native components, and specific brand rules, with each section designed to foster a unified design approach.

By embedding Figma files and GitHub repositories, your team can access and update design assets in real-time, ensuring everyone stays on the same page. This template is not only a tool for organizing your brand's design system but also a platform for collaboration, allowing designers to leave comments, feedback, or questions. Enhance your team's efficiency and reduce duplicative work with this comprehensive Notion template.

10Brand Kit Template - Notion Brand Guidelines Template

This nifty template is your personal brand's multi-tool, neatly organized, and all about celebrating your uniqueness. It's your ultimate branding sidekick for your brand asset, including a personal branding kit!

Closing Thoughts

Utilizing these templates streamlines your design process, ensuring consistency across all materials. This not only saves time but also maintains brand integrity.

By adopting these guidelines, you can enhance collaboration among team members, as everyone has clear directives on brand aesthetics. Start implementing today to see immediate improvements in your workflow.

What is a Brand Voice?

Brand voice refers to the consistent expression and communication style that a brand uses in its messaging, which aligns with its values, target audience, and brand personality.

What is a Visual Hierarchy?

Visual hierarchy in brand guidelines refers to the arrangement and presentation of visual elements in a design in a way that prioritizes importance, guiding the viewer's eye through the content.

What is a Brand Asset?

Brand assets are the visual and verbal elements that comprise a brand's identity, such as logos, color schemes, typography, and taglines, which are protected and outlined in brand guidelines.