Best Brand Guidelines Templates for Designers

Brand guidelines serve as a foundational reference for designers, ensuring consistency across all forms of media and communications. They streamline the creative process, making it easier to maintain the integrity of a brand's image and messaging. A Brand Guidelines template in Notion can facilitate this by providing a structured framework to organize and share these crucial elements efficiently.

Before you dive into creating your own Brand Guidelines template, take a moment to explore these meticulously designed options below to simplify your process.

What Should Brand Guidelines Templates Include?

Choosing the right Brand Guidelines Template is crucial for maintaining consistency in your brand's identity. Here are key components to look for in a high-quality template:

Logo Usage - Details on how and where your logo can be used, including size, spacing, and color variations.
Color Palette - A clear display of primary and secondary colors with specific color codes to ensure brand consistency across all media.
Typography - Guidelines on the fonts and typography to use in corporate communications, including headings and body text styles.
Imagery Style - Instructions on the types of images, photography, and graphics that align with the brand's visual identity.

Selecting a template that comprehensively covers these aspects will help ensure that your brand is represented consistently and professionally across all platforms.

What Should Brand Guidelines Templates Avoid?

Choosing the right Brand Guidelines template is crucial for maintaining a consistent brand identity. However, some features can detract from the template's effectiveness. Here are three key components to steer clear of:

Overly Complex Layouts: Templates with too many intricate designs can confuse rather than clarify. Opt for simplicity to ensure that your brand's standards are easy to understand and implement.
Generic Fonts and Colors: Avoid templates that use very common or overly generic fonts and colors. Your brand needs to stand out, and unique choices in typography and color schemes are vital.
Irrelevant Content Sections: Some templates include unnecessary sections that may not apply to your brand. Choose a template that allows customization to include only relevant information.

Remember, the best template is one that reflects your brand's unique identity and is easy for all stakeholders to follow and use effectively.

1Brand Book

Store and plan your complete brand guidelines in Notion with this handy template 'Brand Book'.

2Brand Guide

Meet the Notion Brand Guide – an editable & shareable page streamlining brand management. Serving as a centralized hub, it meticulously documents all facets of your brand, from logos to multimedia assets, with a standout Asset Library for easy organization.

This user-friendly template adapts seamlessly to the needs of startups, creators, freelancers, and established brands, fostering collaboration by simplifying sharing with team members. Its intuitive navigation ensures quick access to vital details, enabling a focus on building a consistent brand presence.

Beyond visuals, the Notion Brand Guide delves into strategic brand management, empowering teams to articulate the brand story, voice, and values. More than a visual toolkit, it's a comprehensive solution for collaboration and strategic brand alignment. Elevate your brand identity with the Notion Brand Guide – a cohesive, accessible document transforming how you manage and share your brand.

3Brand Assets System

Who is this for?

This template is highly recommended for:

- Graphic Designers
- Brand Managers
- Digital Marketers
- Startups
- Ad Agencies
- Entrepreneurs
- Strategists and relevant

If you are not one of them but still want to use it; well that's great! I would appreciate it.

What does it include?

It is formulated with 6 essential pages & sub-pages, and Inside there are 'Free Resource Links' too.

- 1. Logo Formats
- PNG
- JPG
- SVG
- PDF
- OPEN FILE
- 2. Color system
- Primary Colors
- Resources
- 3. Stationary
- Business Card
- Letterhead

4. Typeface System

5. Imagery

6. Stylescapes

7. Collateral

How to use it?

- The editor (you) needs a [NOTION](https://www.notion.so/) account. Don't worry *It's Free*.
- The editor can duplicate the template and use it in the future. (Please don't sell or share it as your template. I hope you will appreciate my hard work.)
- Once you get access you are *free to explore*.

Where to save all the data?

- Notion is the best place to save and streamline all your data.
- You can [Watch video Tutorials](https://www.youtube.com/channel/UCoSvlWS5XcwaSzIcbuJ-Ysg) to learn.

When will the template expire?

Never. Congrats! you have lifetime access.

4Brand Style Guide

A comprehensive branding guide. This template includes your brand's purpose, positioning statement, personality traits, logos, color palette, typography, and tone of voice to create a consistent brand identity, which is crucial for connecting with your target audience.

5Branding

The Branding Template is your all-in-one solution for crafting a captivating brand identity within Notion. Whether you're a creator, entrepreneur, designer, or digital marketer, this template empowers you to curate, organize, and visualize every aspect of your brand's essence.

6Startup Brand Workbook

By the end of this workbook, you’ll have created a super actionable brand strategy, covering all the essential elements needed to truly stand out from the crowd.

7Brand Guidelines Kit

This comprehensive Brand Guideline template provides a centralized platform to store and organize all your brand assets, colors, typography, logos, and voice & tone guidelines in one place.

8The Ultimate Style Guide

Our template gives you the ability to build from scratch a style guide that will help you make your brand communication more consistent and more effective and win of your readers' trust and loyalty. In the template you will find many insights to start filling it out with your own rules. If you follow this template you’ll be sure that your style guide is unified, comprehensive, conscious, accessible, on-brand, and sensible.

A template preview for The Ultimate Style Guide

9Brand Guidelines

Our Brand Guidelines template is designed to act as a single source of truth for all design-related decisions in your team. Serving both new and experienced designers, it includes sections on typography, templates, themes, icons, native components, and specific brand rules, with each section designed to foster a unified design approach.

By embedding Figma files and GitHub repositories, your team can access and update design assets in real-time, ensuring everyone stays on the same page. This template is not only a tool for organizing your brand's design system but also a platform for collaboration, allowing designers to leave comments, feedback, or questions. Enhance your team's efficiency and reduce duplicative work with this comprehensive Notion template.

10Brand Kit Template - Notion Brand Guidelines Template

This nifty template is your personal brand's multi-tool, neatly organized, and all about celebrating your uniqueness. It's your ultimate branding sidekick for your brand asset, including a personal branding kit!

Closing Thoughts

Utilizing these templates streamlines the design process, ensuring consistency across all marketing materials. This uniformity enhances brand recognition and trust among your audience.

Start implementing these tools today to save time and avoid the common pitfalls of manual design work. They're not just templates, but a blueprint for your brand's future success.

What is a Brand Voice?

Brand voice refers to the consistent expression and communication style of a brand which reflects its personality and values across all content.

What is a Visual Hierarchy?

Visual hierarchy in brand guidelines dictates the arrangement and presentation of visual elements to signify importance and guide the viewer's attention through the brand's messaging.

What is a Color Palette Consistency?

Color palette consistency involves the disciplined use of a specific set of colors to maintain uniformity and recognition across all brand materials.