Best 10 Creative Brief Templates for Growth Marketers

A Creative Brief acts as a foundational guide, ensuring that marketing campaigns are aligned with strategic objectives. For growth marketers, it serves to harmonize team efforts, streamline communication with stakeholders, and ensure that campaigns are targeted and effective. Utilizing a Creative Brief template within Notion can simplify this process, offering a structured and accessible way to capture and share these vital elements with your team.

Before embarking on the creation of your own Creative Brief template, explore the examples highlighted below to simplify this endeavor.

What Should Creative Brief Templates Include?

Choosing the right Creative Brief Template is crucial for streamlining your marketing projects and ensuring all team members are on the same page. Here are key components to look for:

Clear Objectives: The template should clearly outline the goals of the project. This helps in aligning the team's efforts towards a common target.
Target Audience: A section dedicated to defining who the campaign is aimed at can guide content and design decisions effectively.
Budget and Resources: It should include a detailed breakdown of the budget and resources available, which is essential for realistic planning.
Timeline: Ensure there is a clear timeline with milestones and deadlines to keep everyone on track and accountable.

Ultimately, a well-structured Creative Brief Template serves as a roadmap for your project, ensuring clarity and efficiency from start to finish.

What Should Creative Brief Templates Avoid?

Choosing the right creative brief template is crucial for streamlining your marketing projects. However, some elements can complicate or hinder the process rather than help. Here are three key components to steer clear of:

Overly Complex Language: Avoid templates that use jargon or overly technical language. They should be easy to understand to ensure everyone on the team can follow along and contribute effectively.
Excessive Detail: While detail is important, too much can be overwhelming. Opt for templates that strike a balance, providing guidance without becoming a burden to fill out.
Rigid Structure: Flexibility in a creative brief template is vital. Avoid templates that are too rigid and don’t allow for customization based on the project's specific needs.

Remember, the best template is one that simplifies the process, making it easier to focus on the creative aspects of your marketing projects.

1Small Design Agency Task Management

This template helps to organise incoming work from the client account management teams into a creative design team at a small design agency. Often there are competing creative deadlines across account management teams which can lead to miss management of task priorities. On this template both the management team and creative team have their own workspace which is connected together, providing a way to manage creative tasks.

A template preview for Small Design Agency Task Management

2Influencer brief

The influencer brief template is your go-to resource for streamlining collaborations with influencers. This template organizes all vital campaign information, such as campaign objectives, content examples, talking points, and deliverables. By providing a clear brief, your team can ensure influencers align with your brand's vision, ultimately leading to more impactful promotions.

3Brand Design Brief

Ugh, tired of design drafts that miss the mark?

You know, the ones that look kinda pretty, but don't really connect with your audience or boost your sales?

Been there, done that. That's why I created this super-simple Brand Design Brief Template.

Think of it as your magic wand for crafting a brand that:
Turns heads with stunning visuals that capture your unique vibe.
Speaks to your ideal customers like they're old friends.
Crushes the competition by standing out from the crowd.
Drives real business results, not just likes and shares.

No more design drama, Just a clear roadmap that helps you and your designer:
Understand your target audience inside-out. Who are they? What makes them tick?
Unleash your creative vision. Playful? Sleek? You name it! ✨
Spot your competitive edge. What are they doing right (and wrong)?
Fuel your designer's imagination. Share visual inspo to spark their creativity.
Align design with your business goals. Let's make it happen!

4Brand Foundations Framework

You can use this visual framework is a tool to help you structure your brand foundations and map out the hierarchy of your brand narrative and supporting messaging. Use it as a reference for a more robust messaging guide, or use it as a template and fill in each block with your actual mission statement, vision statement, and so on.

5Content Deliverables

Devin Reed's Content Deliverables Template is designed to help you effectively plan and track your content deliverables for an entire quarter. This template lets you record the deliverable name, its status, project description, demand, target audience, lift, and ETA. The option to view by status, lift, or ETA gives you the flexibility to manage your content projects in a way that best suits your workflow. Simplify your content planning and stay ahead of your deliverables with this efficient Notion template.

A template preview for Content Deliverables

6Product and Content Idea Generator

The Idea Generator template revolutionizes the way individuals, teams, and companies generate ideas by providing a systematic and focused approach. It eliminates distractions and shiny object syndrome, allowing users to concentrate on important ideas that truly matter. With this template, users unlock their creative potential, develop innovative solutions tailored to their target market, gain confidence in execution, and explore new perspectives that challenge traditional thinking. By leveraging the Idea Generator, individuals and organizations can optimize their productivity, generate winning ideas, and confidently bring their solutions to life.

A template preview for Product and Content Idea Generator

7Creative Brief

A simple document to help you organize all requirements and information needed to enable smooth collaboration with agencies and freelancers.

8Approving Campaigns/ Briefs with External Agencies

This template efficiently organizes campaign information, including goals, target audience, and key messaging. It features a table for tracking tasks and deliverables, an approvals checklist, and an integrated Calendly booking page for effortless scheduling of review sessions with agencies and internal teams.

A template preview for Approving Campaigns/ Briefs with External Agencies

9Design Brief

A simple document to help you organize all requirements and information needed for effective execution of design projects.

10Creative brief

Creative projects have many moving parts. This creative brief lets you gather all the necessary information and materials in one place — goals, deliverables, timeline, budget, and more. Get aligned with internal or external teams to set expectations and move forward with clarity.

Closing Thoughts

Utilizing these templates streamlines the planning process, allowing you to focus more on creative execution and less on administrative tasks. They ensure consistency and clarity across all marketing campaigns.

By adopting these templates, you can enhance collaboration among team members, ensuring that everyone is aligned with the campaign's objectives and timelines. This alignment is crucial for driving successful outcomes.

Start implementing these tools today to see a significant improvement in your project management efficiency and overall marketing effectiveness. The sooner you integrate them, the quicker you'll see results.

What is a Target Audience?

The specific group of people a campaign or project is aimed at, identified by characteristics like age, gender, and interests.

What is a Unique Selling Proposition (USP)?

A factor that differentiates a product from its competitors, such as the lowest cost, the highest quality, or the first-ever product of its kind.

What is a Deliverable?

A tangible or intangible output of a project, often specified in a creative brief, such as a completed advertisement, campaign, or digital asset.