Best 10 Creative Brief Templates for Growth Hackers

A Creative Brief serves as a foundational guide for Growth Hackers, providing a clear direction for projects aimed at market growth and customer engagement. It outlines objectives, strategies, and key messages, ensuring all team members are aligned from the onset. A Creative Brief template within Notion simplifies this process, offering a structured framework that can be easily adapted and iterated upon for various projects.

Before you start crafting your own Creative Brief, consider exploring these templates designed to streamline the process and enhance project clarity and coordination.

What Should Creative Brief Templates Include?

Choosing the right Creative Brief template can streamline your project's initiation process, ensuring all team members are aligned from the start. Here are key components to look for:

Project Overview: This section should succinctly summarize the project's goals and scope, providing a clear direction right from the outset.
Objectives: A good template will clearly define the measurable outcomes the project aims to achieve, helping to guide the project's strategic approach.
Target Audience: Understanding who the campaign or project is aimed at is crucial. The template should include a section to detail the audience demographics and psychographics.
Key Messages: It's important to articulate the core messages that need to be conveyed to the target audience, ensuring consistency across all communications.

Selecting a comprehensive template empowers your team to kick off projects with clarity and focus, setting the stage for successful outcomes.

What Should Creative Brief Templates Avoid?

Choosing the right creative brief template is crucial for streamlining your project's initiation process. However, certain elements can complicate or hinder this process rather than streamline it. Here are three key components to avoid:

Overly Complex Language: Templates filled with jargon or complex wording can confuse stakeholders and delay project understanding and initiation.
Excessive Detail: While detail is important, overly intricate templates can be overwhelming. Opt for simplicity to ensure clarity and ease of use.
Rigid Structure: Avoid templates that do not allow customization. Flexibility in a template allows it to be adapted to the specific needs of different projects.

Remember, the best template is one that facilitates clear, efficient communication without adding unnecessary barriers to the creative process.

1Small Design Agency Task Management

This template helps to organise incoming work from the client account management teams into a creative design team at a small design agency. Often there are competing creative deadlines across account management teams which can lead to miss management of task priorities. On this template both the management team and creative team have their own workspace which is connected together, providing a way to manage creative tasks.

A template preview for Small Design Agency Task Management

2Influencer brief

The influencer brief template is your go-to resource for streamlining collaborations with influencers. This template organizes all vital campaign information, such as campaign objectives, content examples, talking points, and deliverables. By providing a clear brief, your team can ensure influencers align with your brand's vision, ultimately leading to more impactful promotions.

3Brand Design Brief

Ugh, tired of design drafts that miss the mark?

You know, the ones that look kinda pretty, but don't really connect with your audience or boost your sales?

Been there, done that. That's why I created this super-simple Brand Design Brief Template.

Think of it as your magic wand for crafting a brand that:
Turns heads with stunning visuals that capture your unique vibe.
Speaks to your ideal customers like they're old friends.
Crushes the competition by standing out from the crowd.
Drives real business results, not just likes and shares.

No more design drama, Just a clear roadmap that helps you and your designer:
Understand your target audience inside-out. Who are they? What makes them tick?
Unleash your creative vision. Playful? Sleek? You name it! ✨
Spot your competitive edge. What are they doing right (and wrong)?
Fuel your designer's imagination. Share visual inspo to spark their creativity.
Align design with your business goals. Let's make it happen!

4Brand Foundations Framework

You can use this visual framework is a tool to help you structure your brand foundations and map out the hierarchy of your brand narrative and supporting messaging. Use it as a reference for a more robust messaging guide, or use it as a template and fill in each block with your actual mission statement, vision statement, and so on.

5Content Deliverables

Devin Reed's Content Deliverables Template is designed to help you effectively plan and track your content deliverables for an entire quarter. This template lets you record the deliverable name, its status, project description, demand, target audience, lift, and ETA. The option to view by status, lift, or ETA gives you the flexibility to manage your content projects in a way that best suits your workflow. Simplify your content planning and stay ahead of your deliverables with this efficient Notion template.

A template preview for Content Deliverables

6Product and Content Idea Generator

The Idea Generator template revolutionizes the way individuals, teams, and companies generate ideas by providing a systematic and focused approach. It eliminates distractions and shiny object syndrome, allowing users to concentrate on important ideas that truly matter. With this template, users unlock their creative potential, develop innovative solutions tailored to their target market, gain confidence in execution, and explore new perspectives that challenge traditional thinking. By leveraging the Idea Generator, individuals and organizations can optimize their productivity, generate winning ideas, and confidently bring their solutions to life.

A template preview for Product and Content Idea Generator

7Creative Brief

A simple document to help you organize all requirements and information needed to enable smooth collaboration with agencies and freelancers.

8Approving Campaigns/ Briefs with External Agencies

This template efficiently organizes campaign information, including goals, target audience, and key messaging. It features a table for tracking tasks and deliverables, an approvals checklist, and an integrated Calendly booking page for effortless scheduling of review sessions with agencies and internal teams.

A template preview for Approving Campaigns/ Briefs with External Agencies

9Design Brief

A simple document to help you organize all requirements and information needed for effective execution of design projects.

10Creative brief

Creative projects have many moving parts. This creative brief lets you gather all the necessary information and materials in one place — goals, deliverables, timeline, budget, and more. Get aligned with internal or external teams to set expectations and move forward with clarity.

Closing Thoughts

Utilizing these templates streamlines the brainstorming process, allowing you to focus more on execution and less on planning. This efficiency can significantly accelerate project timelines.

Start implementing these tools today to harness their full potential. Each template is designed to enhance creativity and precision, ensuring your growth strategies are both innovative and effective.

What is a Deliverables?

Deliverables refer to the final outputs or products that must be provided upon completion of a project, as specified in a creative brief.

What is a Scope Creep?

Scope creep is the term used when a project's initial requirements expand gradually without proper authorization, often leading to challenges in successful completion.

What is a Stakeholder Alignment?

Stakeholder alignment involves ensuring all parties involved in a project, particularly in the context of a creative brief, share a common understanding and agreement on goals, strategies, and deliverables.