Best 10 Content Calendar Templates for Brand Managers

A content calendar is a foundational tool for brand managers, serving as a roadmap for content strategy and execution across multiple channels. By detailing what content will be published, when, and where, it ensures consistency and strategic alignment with marketing goals. A Content Calendar template in Notion can simplify this process, offering a customizable structure that streamlines planning, organization, and team collaboration.

Before starting your Content Calendar from scratch, consider exploring the templates listed below. These are designed to make the setup process smoother and more efficient, providing a solid foundation from which to build your brand's content strategy.

What Should Content Calendar Templates Include?

Choosing the right content calendar template can streamline your marketing efforts and ensure consistent, effective brand messaging. Here are key components to look for in a Notion template:

Integration Capabilities: Ensure the template can integrate seamlessly with other tools you use, such as social media platforms and email marketing software.
Customization Options: A good template should be easily customizable to fit your brand's specific needs and preferences in content planning.
Visibility and Access: Look for templates that offer clear visibility of your content pipeline and are accessible by all team members involved in content creation and approval.
Analytics and Reporting: Choose a template that includes features for tracking performance metrics to help you measure the effectiveness of your content strategy.

Selecting a content calendar template with these components will help you maintain a cohesive content strategy and enhance your team's productivity.

What Should Content Calendar Templates Avoid?

Choosing the right content calendar template is crucial for streamlining your marketing efforts. However, some features can complicate rather than simplify your content planning. Here are three key components to steer clear of:

Overly Complex Features: Avoid templates with excessive features that you won't use. They can make the template cumbersome and difficult to navigate.
Non-Customizable Fields: Templates that don't allow you to customize fields can be restrictive. Look for flexibility to adapt the template to your specific needs.
Limited Integration Capabilities: Avoid templates that do not integrate well with other tools you use. Seamless integration is essential for efficient workflow.

Remember, the best template is one that fits seamlessly into your existing processes and enhances your team's productivity without adding unnecessary complexity.

1Content Calendar

It can be overwhelming to keep track of all your content ideas and content calendar across platforms like Instagram, YouTube, or LinkedIn. This template will help you plan and track all your content in one place from idea to publish.

2Content calendar

Efficiently orchestrate your content strategy with this all-in-one editorial planner and marketing calendar. Craft and manage your publishing schedule, from blog schedules to video scripts, ensuring every piece aligns with your content roadmap. Use it as a post planner and content organizer to track deliverables across multiple marketing campaigns, with the ability to filter by status, owner, and priority. View everything from a high-level content plan on a calendar to a detailed posting calendar timeline, keeping every launch on track.

3Content Planner

The Notion Content Planner is your go-to tool for optimizing content creation. Track progress with the Content Status Board, ensure consistency using the Posting Schedule, and plan ahead with the Upcoming Content Section. The dynamic Content Calendar/Timeline visualizes your schedule, while the Platforms Database and Tags/Categories Database streamline information for effective content management. A holistic solution, this template empowers content creators with efficiency and strategic planning.

4Brand Assets

Keep track of brand assets like logos, images, and fonts. Tag the assets to sort by file type or application.

5Blog Content Calendar

This content calendar makes planning your blog post simple and easy. Simply fill it in, and you're ready to go!

A template preview for Blog Content Calendar

6Content Planner for Brand

Revolutionize your social media content planning with our dynamic Notion template. Tailored for Instagram, TikTok, YouTube, Twitter, LinkedIn, and more, this versatile template accommodates diverse formats. Streamline your planning process, from brainstorming ideas to scheduling posts, ensuring consistent and engaging content across all platforms.

7Basic Content Calendar

Use this content calendar to schedule and track all the content you're putting out — from blog posts to podcasts to tweets. Every item on the calendar is a project, where you can designate the author (or who's assigned), the type of content (article, event, etc.), and its status (scheduled, in progress, complete). Each one is also its own Notion page, where you can stash all related notes, research, multimedia, and do all your writing in one place.

A template preview for Basic Content Calendar

8SOCIAL MEDIA CONTENT PLANNER

This template is mainly bulit for content creators. You can have an detailed glance of your content from idea to publishing.

A template preview for SOCIAL MEDIA CONTENT PLANNER

9Content Planner

It will help them capture ideas, turn them into tasks. Set objectives for their online presence while being able to monitor the progress of their objectives, they continue to deliver tasks that help achieve those objectives.

10Social media planner

Know which posts to publish during the day, find out about upcoming posts, and keep track of the activity volume of your posts on the calendar.

A template preview for Social media planner

Closing Thoughts

Utilizing these templates streamlines your planning process, ensuring all marketing activities are aligned and timely. This strategic alignment boosts overall campaign effectiveness.

Start by choosing a template that fits your brand's needs and customize it to reflect your specific goals. Implementing these tools not only saves time but also enhances team collaboration.

What is a Content Cadence?

Content cadence refers to the rhythm and frequency at which content is published on various platforms within a content calendar, helping to maintain consistency and engagement.

What is an Editorial Brief?

An editorial brief is a document that outlines the specifics of a content piece within a content calendar, including its purpose, target audience, key messages, and desired outcomes.

What is a Publication Workflow?

A publication workflow describes the sequence of steps and approvals required to create, review, and publish content, ensuring that all content meets quality standards before going live.