Best 10 Content Brief Templates for Content Writers

A Content Brief provides content writers with a clear outline of what is expected for each piece of content, including the target audience, keywords, tone, and structure. This guidance ensures that the resulting article or post aligns with the overall content strategy and meets specific goals. A Content Brief template, especially ones tailored for Notion users, can streamline the creation process by offering a structured format that can be easily followed for each new project.

Before you embark on creating your own Content Brief template, consider exploring the examples below to simplify and enhance your process. These templates are designed to cater to the diverse needs of content creation, from SEO optimization to video content strategy, making it easier to deliver high-quality work efficiently.

What Should Content Brief Templates Include?

Choosing the right content brief template can streamline your workflow and ensure all necessary details are covered. Here are key components to look for in a high-quality template:

Objective Statement: Clearly defines the purpose of the content. This helps align the content with your marketing goals and target audience.
Target Audience: Identifies who the content is intended for. Understanding the audience is crucial for tailoring the message and tone.
Key Messages: Outlines the main points that need to be communicated. This ensures consistency and relevance throughout the content.
SEO Keywords: Lists important keywords to be included. This is essential for optimizing the content for search engines and improving visibility.

Selecting a template that includes these elements will provide a solid foundation for creating effective and engaging content.

What Should Content Brief Templates Avoid?

Choosing the right content brief template is crucial for streamlining your content creation process. However, certain elements can complicate rather than simplify your workflow. Here are three key components to avoid:

Overly Complex Structures: Templates with too many sections can be overwhelming. Opt for simplicity to enhance usability and efficiency.
Undefined Goals: Avoid templates that do not clearly define the objectives of the content. Clear goals are essential for targeted content creation.
Excessive Mandatory Fields: Templates that require too much unnecessary information can slow down the process. Ensure the fields are relevant and concise.

Remember, the best template is one that saves time and fosters clarity. Choose a template that aligns with your content strategy and simplifies the creation process.

1Blog Editorial

The Blog Editorial Template streamlines your content creation process, whether you're a solo blogger or part of a team. With a customizable editorial calendar and collaborative drafting spaces, it ensures seamless planning, execution, and tracking of your blog posts. You can customize the template to fit your workflow.

2Marketing Project Brief

Streamline your marketing campaigns with our comprehensive "Marketing Project Brief" template, crafted to provide a one-stop solution for planning, execution, and tracking. Organize stakeholders, set clear goals and objectives, define your target audience, and establish a winning communication framework. This robust template also includes a channel strategy, detailed timeline, and key performance indicators (KPIs) to ensure you stay on target throughout your campaign. Customize the template to suit your specific needs and enjoy an organized, efficient, and highly effective marketing campaign that delivers results.

A template preview for Marketing Project Brief

3Content Planner

Introducing your hub for all content creation

Take your content game to the next level with the Ultimate Content Planner.
Designed to be your one stop shop for planning every part of your content journey, whether it would be video ideas, scripts, scheduling or anything else.

Some Key Features Include:

Dedicated pages for each platform

Tools and Observations specifically tailored for each platform

Project Planner

Growth Tracker

Content Calendar

Live Follower Count

Goals & Milestones

Brand Identity

Monthly Review

And Much More.

Whether you have never done content creation before or already have thousands of followers, this template will help you streamline the whole process as well as making it less overwhelming and more efficient.

4SEO Content Brief

A content brief sets clear expectations for your writing project upfront, and this template prioritizes clarity, SEO, and audience satisfaction. Along with the free guide, it also contains a pre-filled sample. Happy Writing!

A template preview for SEO Content Brief

5Content Deliverables

Devin Reed's Content Deliverables Template is designed to help you effectively plan and track your content deliverables for an entire quarter. This template lets you record the deliverable name, its status, project description, demand, target audience, lift, and ETA. The option to view by status, lift, or ETA gives you the flexibility to manage your content projects in a way that best suits your workflow. Simplify your content planning and stay ahead of your deliverables with this efficient Notion template.

A template preview for Content Deliverables

6Video Content Strategy Planner

This template provides a clear outline and guide on how to brainstorm and develop video content for social media. It gives a clear path of the process. First, choose a topic, and then from that topic, choose 3 topics. From those sub topics, there are 6 categories of content that can be used to generate content for videos.

A template preview for Video Content Strategy Planner

7Content Planner for Brand

Revolutionize your social media content planning with our dynamic Notion template. Tailored for Instagram, TikTok, YouTube, Twitter, LinkedIn, and more, this versatile template accommodates diverse formats. Streamline your planning process, from brainstorming ideas to scheduling posts, ensuring consistent and engaging content across all platforms.

8ContentOS 2.0

What's included in the ContentOS 2.0🎥

Basic Platform manager

Content Calendar

life progress widget

Video idea

9Content brief

A major bottleneck in content programs is a lack of alignment on content expectations. This content brief template helps all stakeholders — SEOs, writers, and marketing leads — align on things like keyword requirements, brand & audience settings, content structure, visual elements, and more. A well-crafted content brief keeps projects on track, guards against frustrating rewrites, and keeps everyone happy.

10Creative brief

Creative projects have many moving parts. This creative brief lets you gather all the necessary information and materials in one place — goals, deliverables, timeline, budget, and more. Get aligned with internal or external teams to set expectations and move forward with clarity.

Closing Thoughts

Utilizing these templates streamlines your writing process, ensuring consistency and clarity across all your content. This structured approach saves time and boosts productivity.

By adopting these templates, you can enhance the quality of your work and meet editorial standards more efficiently. Start implementing them today to see immediate improvements in your content creation workflow.

What is a Content Calendar?

A content calendar is a schedule that helps organize the publication of different types of content across various media platforms.

What is SEO Targeting?

SEO targeting involves optimizing content with specific keywords and phrases to improve visibility and ranking on search engines.

What is Audience Persona?

An audience persona is a semi-fictional character that represents a segment of a brand's target market, used to tailor content to specific needs and behaviors.