Buyer Persona: Going Beyond the Basics

Building a buyer persona isn’t just about listing firmographics, pain points, and goals, it’s a strategic process that requires market research, competitive analysis, and a deep understanding of existing customers.

A well-crafted persona goes beyond demographics; it reflects decision-making behaviors, buying triggers, success metrics, and internal champions who drive the purchase forward.

This persona framework, structured around the MEDDIC sales methodology ensures that sales, marketing, and product teams align messaging, prioritize pain points, and drive conversions effectively.

To further illustrate how this framework works in practice, I have also included a sample buyer persona specifically created for an HRTech Employee Engagement (EE) platform. This example showcases how to apply the template effectively, offering real-world insights into how HR leaders evaluate, adopt, and implement engagement solutions.