Creative Brief - Start Projects with Clarity

"A problem well stated is a problem half solved.” – Charles Kettering
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Starting a project can feel overwhelming when you’re faced with incomplete information or vague goals. I’ve experienced this first-hand—receiving briefs missing key details that led to endless back-and-forth, slowing the process and creating unnecessary ‘Slack time.’

If you’ve faced similar challenges, I’ve created a structured template to cut through the confusion and start your projects with clarity. It helps you streamline collaboration and ensure everyone is aligned from the beginning, reducing delays and frustration.

This template is also perfect for freelancers handling disorganised briefs from clients. You can send it directly to your stakeholder or anyone responsible for briefing you on a new project or feature.

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