Growth Focus Metrics

Growth Focus Metrics is built to give teams a central place to define and document their most important metrics. It’s not about tracking numbers but making sure everyone understands which metrics matter, why they matter, and how they should be measured.

It includes:
- Top Business Metric to set the big-picture focus
- North Star Metric to align around user value
- User Value Indicators to track how people engage with the product
- Warning Lights & Progress Indicators to spot potential issues early
- Cohorts to group users and analyze behaviors
- Strategic Questions to challenge assumptions and refine focus

This setup makes sure metrics aren’t just floating around without context. It helps teams stay aligned on what’s important and makes sure everyone is looking at growth the same way.