Copy Style Guide for SaaS

a behind-the-scenes look at how I write marketing copy for creative SaaS tools. It’s the same guide I use as Head of Marketing at Lummi.ai to create messaging that’s clear, engaging, and gets results.

What you’ll find inside:
✍️ Key principles for writing copy that connects with your audience
✍️ Real examples to help you apply these ideas to your own work
✍️ Tips for keeping your messaging consistent across channels

Whether you’re writing email campaigns, website copy, or product messaging, this guide can help you make the process easier and more effective—it's totally free. Perfect for product marketers, founders, or anyone looking to improve their SaaS copy.