Ideal Customer Profile (ICP)
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The Ideal Customer Profile (ICP) template is designed to help businesses of all sizes identify and understand their ideal customers. After using this template you'll be able to identify what is the customer segment that you should focus your marketing, sales and products efforts on.
Considering that many businesses waste monetary resources on sales and marketing activities without any tangible results, or sometimes engage in business efforts that are complete shots in the dark - knowing your ICP can help you shine a light on what you should be doing as a company.
This Notion template is an easy to follow along and includes sections on how to:
- Define your success criteria
- Gather quantitative & qualitative data
- Set up interviews with your users and select which questions to ask
- Data analysis
- Final table to build your ICP Template
- Examples and bonus resources.
Whether you're refining your marketing strategy or improving your product-market fit, this template makes it easier to focus on the customers that matter most, driving more effective and targeted business growth.
Feel free to reach out if you need any help.
