🎥 Hank Green: Content Creation System
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Growth Story:
Started in 2007 with "VlogBrothers" alongside his brother John Green. Initially focused on video letters between siblings, then expanded into educational content with "SciShow" and "Crash Course." Recognized early opportunities in emerging platforms, particularly excelling on TikTok by adapting complex topics into engaging short-form content. Built a media company, Complexly, which produces multiple educational channels.
Key Metrics (as of early 2024):
TikTok: 7M+ followers, average 1-2M views per video
YouTube Network Total: 25M+ subscribers across channels
Main Channels:
SciShow: 7M+ subscribers
Crash Course: 13M+ subscribers
VlogBrothers: 3.5M+ subscribers
Book Sales: Multiple NYT bestsellers
Video Production: 2-3 videos per week across platforms
