1 Page Ecommerce Brand Style Guide
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As a result of using this template you will have a set of brad assets and beliefs that you can put together across your website, social channels and content.
Good brands leverage subconscious beliefs and create automatic triggers for action.
Eg. Think golden arches on red background and you might start getting hungry.
Contents include:
1. Target Audience (list avatars)
2. Emotions
3. Beliefs / Key Messages
4. Core Experience
5. Elements
6. Related Industries / Businesses
7. People or Characters
8. Related movies, TV shows, and other media.
9. Music and sounds
10. Food
11. Car
12. Analogy
13. What websites do we like?
14. Typography / Fonts
15. Colours (Colors for US Peeps)
