I run Content Lift.
We run in-depth B2B market & buyer investigations.

I've logged 22+ years in Marketing, Branding & Communications.
I spent 3 years working as an investigative reporter.
I've interviewed over 2100 people in my career.
I've worked with over 150 B2B businesses.

ryanpaulgibson

Boost your sales process with Notion's Sales templates. Track leads, manage customer relationships, and close deals more effectively. Designed for sales professionals and teams committed to achieving their targets and driving growth.

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Sales

Elevate your marketing strategy with Notion's diverse templates, designed for campaign planning, content calendars, SEO tracking, and social media management. Tailored for teams and individuals, these tools streamline workflows, ensuring efficiency and growth. Explore templates to revolutionize how you market and expand your business.

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Marketing

Curated for optimal efficiency and collaboration in the workspace

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Work

Start the semester off right

Tailored for students and their needs to achieve academic success

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School

Embrace a more organized, productive, and fulfilled lifestyle

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Life

Buyer personas are divisive in B2B
Some teams use them. Others think they're useless.
This template has the ten fundamental things your persona needs to build marketing & sales programs which influence purchasing decisions.

https://www.contentlift.io/b2b-buyer-persona-template

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